Hiranandani Group

Building a successful Indian real estate story in UAE, generating unmatched goodwill, lead generation and buzz in the region

Building a successful Indian real estate story in UAE

Situation:

As the President of NAREDCO, industry stalwart Mr. Niranjan Hiranandani wanted to take the story of the Indian real estate to the energetic UAE. The focus was on educating the local UAE market about the incredible new opportunities in the Indian real estate sector, the vigorous new regulations that safeguarded the buyer, the extremely attractive returns on investment and an entirely new class of projects that compete with the best in the world. It urged the UAE investor to capitalise on the humungous window of opportunity that had opened up in India.

Strategy:

  • A massive outreach was planned with the UAE media as it was Mr. Hiranandani’s very first media interaction in the country
  • A perfect blend of a large-scale media address and one-on-one interactions with local and international media was carefully executed, generating immense buzz
  • The event was held at Windsor Ballroom at the Dubai Marina, in a high-end media event to set the tone for the big things that were to emerge out of the event

Outcome:

  • Every major English and Arabic newspaper covered the press conference
  • The story was well received, with the India growth chapter becoming a talking point for weeks in the circles
  • The coverage set the stage for both, NAREDCO and the Hiranandani Group to have more such conversations in the UAE, which is now aware of the tremendous prospects the Indian real estate offers to investors from the region

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