Robin Sharma: The international bestselling author’s India tour

Robin Sharma: The international bestselling author’s India tour

Situation:

After the release of international bestselling author Robin Sharma’s newest book The 5 AM Club, Jaico Publishing wanted to get the maximum possible leverage with the author’s India tour. Robin Sharma hadn’t visited India in over 5 years and this was a great opportunity to acquaint Indian readers with the author they had long admired since the release of his hugely popular Book – The Monk Who Sold His Ferrari. Jaico Publishing sought to capitalize coverage across digital, satellite and select print media to take Robin Sharma’s work deep into India’s corners. It was a promising chance to use the occasion to build media relations for Jaico Publishing House

Strategy:

  • A two-pronged strategy was curated to reach out through the book and the author
  • With the Book, we created editor outreach, social media influencer activities and review opportunities to reach the cross-section of the book’s prospective reader base
  • With the Author Robin Sharma, we held Print media interviews, satellite channel interactions, YouTube interactions and digital podcasts, key media house visits and meet-and-greet with senior journalists. It helped them to know the man behind the bestsellers and understand his inspiration to write the book
  • Since the book was about an energising new morning routine, we targeted and worked successfully with start-ups, entrepreneurs, established businessmen and businesswomen, youth, social media influencers, media and working professionals to take the messaging deeper to their follower bases

Outcome

  • The book climbed swiftly to the Number 1 Bestseller in India, as per Amazon’s official statistics
  • Massive coverage across all media platforms
  • Tremendous buzz around the Authors India tour
  • Celebrities widely spoke of the book, creating tremendous online and print buzz
  • Rising early and having a new routine became a catchphrase across the target group circles

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