A brand that started off as a humble venture turned into a Multi-crore success Story!

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Brief

Naturals, a predominant name in the Indian market has become a staple within households and subsequently brought about a transformative change, within the FMCG retail industry. Since our collaboration in 2020, we’ve witnessed Naturals go beyond ice cream, embracing the concept of being fashionably late. Naturals embodies simplicity, using only seasonal fruits, milk, and sugar. It has earned a cherished place in the hearts of all generations with its fresh, natural ingredients and delightful fruit flavors. Naturals’ commitment to innovation and hygiene is evident in their unique flavors and soap paper packaging. ‍

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Strategy

We began by aligning with Naturals’ “Starting Late to Start a Fresh” campaign, turning a potential challenge into a unique brand statement, and emphasizing the value of freshness. Leveraging the power of Fridays, we amplified their ‘Friday Funday Flavour’, creating engaging content around each weekly release, building anticipation, and making Fridays synonymous with Naturals’ new flavors.

We highlighted the Ratnagiri Alphonso mango ice cream, portraying it not just as a flavor but an eagerly anticipated event for ice cream enthusiasts nationwide. Introducing the Berry Festival, we showcased Naturals’ dedication to quality, depicting each limited-time flavor as a masterpiece, a blend of premium berries, and a sprinkle of magic, enticing customers to savor these unique creations.

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Outcome

We began by aligning with Naturals’ “Starting Late to Start a Fresh” campaign, turning a potential challenge into a unique brand statement, and emphasizing the value of freshness. Leveraging the power of Fridays, we amplified their ‘Friday Funday Flavour’, creating engaging content around each weekly release, building anticipation, and making Fridays synonymous with Naturals’ new flavors.

We highlighted the Ratnagiri Alphonso mango ice cream, portraying it not just as a flavor but an eagerly anticipated event for ice cream enthusiasts nationwide. Introducing the Berry Festival, we showcased Naturals’ dedication to quality, depicting each limited-time flavor as a masterpiece, a blend of premium berries, and a sprinkle of magic, enticing customers to savor these unique creations.