Abraclean: Pioneering Corrosion Prevention Solutions for Sustainable Infrastructure

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Brief

Abraclean provides end-to-end service for corrosion prevention for high-end customers who are working in marine or oil and gas and civil constructions and directly linked to the infrastructural industry. They strive to play an integral role in creating a better environment for our society. A name that speaks quality and echoes warranty, Abraclean is endowed with the capacity to change the world and walk towards a greener and sustainable environment.

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Strategy

Abraclean launched Singapore’s first/Asia’s first Recycled Glass Abrasive Plant – a success story helping Singapore build a circular economy with sustainable solutions. Through this, the main goal is to save on energy and reduce the carbon footprint; in addition to this, they further aspire to lower the landfill burden with a zero-waste solution. With considerable experience in blasting and coating, corrosion protection by providing proper surface preparation, and utilizing various coatings, the company represents our first step towards zero waste.

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Outcome

The objective of the press meet handled by Bloomingdale Public Relations was to cultivate awareness about the restaurant and its USP being the 1st 350-seater Pan Asian, multi-cuisine restaurant in Singapore. This event was a culmination of bloggers, press, and influencers visiting the restaurant and covering the event across their respective social media platforms. In addition to this, a press release was sent out to the media universe whereby this was extensively published on CAT A publications like The Straits Times and many more.