Apollo Food Village

Apolo Food Village: Singapore’s Premier 350-Seater Pan Asian Dining Extravaganza

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Brief

Apolo Food Village; 1st 350-seater Pan Asian, multi-cuisine restaurant based in Singapore. This prominent restaurant from the house of The Banana Leaf Apolo is a culinary extravaganza destined to be a landmark for food connoisseurs. From delicious snacks and decadent desserts to craft cocktails, fresh seafood, and scrumptious mains, the restaurant serves up all this and more in a luxurious dining experience that will keep locals, foodies, and travelers coming back for more. Apollo Food Village truly is a perfect amalgamation of fine dining and art!

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Strategy

Apolo Food Village recently opened a trailblazing 350-seat Pan Asian restaurant offering over 500 dishes spanning the culinary diversity of Asia, with local fare, Indo-Chinese North and South Indian, and East Asian Cuisine. Indian restaurants are a hotspot for tourists, with the addition of this, Singapore is then deemed as a food paradise. Having held a press meet for the opening of this restaurant, Bloomingdale Public Relations successfully garnered awareness through bloggers & influencers.

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Outcome

The objective of the press meet handled by Bloomingdale Public Relations was to cultivate awareness about the restaurant and its USP being the 1st 350-seater Pan Asian, multi-cuisine restaurant in Singapore. This event was a culmination of bloggers, press, and influencers visiting the restaurant and covering the event across their respective social media platforms. In addition to this, a press release was sent out to the media universe whereby this was extensively published on CAT A publications like The Straits Times and many more.