A modern story for an iconic brand

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Brief

Antler was founded in 2017 with a mission to fundamentally improve the world by enabling and investing in the world’s most exceptional people. Their approach involves supporting teams with deep business model validation and providing a global platform for scaling startup companies. With a presence in 17 geographies and over 450+ investments worldwide, Antler is actively shaping the future of technology. Prioritizing diversity and inclusivity, 32% of their invested companies have at least one female co-founder and founders representing 124 nationalities. They strongly believe that diverse perspectives and experiences drive innovation and success.

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Strategy

The approach involved launching Antler in India and establishing its credibility through strategic placements of prominent spokespersons, Rajiv Srivatsa and Nitin Sharma. Both figures, highly regarded in the startup and tech sectors, were chosen for their expertise and influence. The goal was to position Antler as a reliable platform with insights into the future of the technology and startup landscapes. The focus was on showcasing how Antler supports startups from ideation onward, leveraging the extensive knowledge and experience of Srivatsa and Sharma to guide and empower emerging entrepreneurs.

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Outcome

Right from the initiation of the public relations campaign, there was a notable and widespread interest within the media community to engage in interviews with Rajiv and Nitin. The core objective of this concerted effort was to firmly establish both Rajiv and Nitin as authorities in the venture capital domain.

This objective was not only met but exceeded expectations, as we positioned them extensively amongst the media universe through various TV Channels, authored articles, podcast features, Speakership opportunities, and appearances on television. This multifaceted approach not only enhanced their visibility but also solidified their standing as experts in the venture capital landscape. The success of this media strategy is evident in the comprehensive and diverse coverage that Rajiv and Nitin received, contributing significantly to their recognition and credibility within the venture capital community.