Arvind Mills

A modern story for an iconic brand

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Brief

Powered by Glenmark, a leading and one of the fastest growing pharmaceutical companies in India; La Shield is a range of skincare products designed specially to urban proof one’ skin and keep it healthy. Understanding the need to protect the skin and the goodness of probiotics; La Shield has introduced two probiotic-infused skincare products: La Shield Probiotic Moisturizer Face Cream and La Shield Probiotic Moisturizer Body Lotion.

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Strategy

Garner awareness in reputed lifestyle/beauty platforms as the top product for probiotic skincare

Maintaining interest and inquisitiveness for the brand through crests and troughs.

Building a new audience base through the array of product launches, within the brand

Garner relevant product acknowledgments in a plethora of renowned beauty and lifestyle platforms

Bring about a revolution in the world of moisturizers with the brand’s new range of products in relation to skincare.

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Outcome

Male influencers

Increase in the awareness of the brand amongst audiences from different walks of life

Successfully positioned the brand that subsequently enhanced the online presence and engagement across leading lifestyle and beauty platforms

Positioned La Shield as a premium brand that is most recommended by dermatologists.