We began by aligning with Naturals' "Starting Late to Start a Fresh" campaign, turning a potential challenge into a unique brand statement, and emphasizing the value of freshness. Leveraging the power of Fridays, we amplified their 'Friday Funday Flavour', creating engaging content around each weekly release, building anticipation, and making Fridays synonymous with Naturals' new flavors.

We highlighted the Ratnagiri Alphonso mango ice cream, portraying it not just as a flavor but an eagerly anticipated event for ice cream enthusiasts nationwide. Introducing the Berry Festival, we showcased Naturals' dedication to quality, depicting each limited-time flavor as a masterpiece, a blend of premium berries, and a sprinkle of magic, enticing customers to savor these unique creations.

Naturals' inclusion among India’s top 10 most trusted brands (2018) reflected the deep trust established with their audience, a testament to the belief customers have in Naturals.

The ice cream experience transformed into a holistic journey, becoming more than just a treat; it became a moment of pure indulgence.

With our joint efforts, Naturals expanded its reach to 150 outlets across 15 states, becoming an integral part of communities far and wide.

The Ratnagiri Alphonso mango flavor evolved into an eagerly awaited event, celebrated by ice cream enthusiasts nationwide.

The Berry Festival became an irresistible limited-time offer, drawing customers to experience these unique, seasonal creations.

Through online delivery platforms, Naturals' delights reached the doorstep of their customers, emphasizing convenience without compromising on the promise of freshness.