With over two decades of experience in the field, Diana Fernandes has established herself as a formidable force in the realms of Public Relations, Personal Branding, Influencer Marketing, and Digital Advertising. Her extensive experience spans across various verticals, including Hospitality, Lifestyle, Startups, Technology, and Real Estate, demonstrating her versatile expertise and adaptability to diverse industry needs.
Under Diana's leadership, Bloomingdale has grown to become one of the fastest-growing boutique PR firms with a robust presence in India, Singapore, and the UAE. The firm has successfully catered to over 150 clients across different industry verticals, offering tailored services that emphasize a client-first approach. This approach, combined with a high focus on targets, deliverables, and ROI, has set Bloomingdale apart from its competitors. Diana's team is known for their enthusiasm and passion, aligning perfectly with the communication needs of the brands they represent. Acting as an extended communication arm, Bloomingdale integrates deeply with its clients' overarching marketing and communication strategies, ensuring impactful and results-driven campaigns.
Vikram Kharvi brings over 27 years of extensive experience in marketing and corporate communications, with profound expertise in strategic communication, brand management, crisis communications, and stakeholder engagement. Throughout his distinguished career, he has made significant contributions to esteemed organizations such as Adfactors PR, Tata Housing Development Company, Sampark PR, Indian Express, The Resort, and Le Royal Meridien. His entrepreneurial spirit also led him to venture into maritime publishing, showcasing his versatility and business acumen.
Kharvi's impressive portfolio includes successful campaigns for over 250 brands across 15 diverse sectors, underscoring his proven ability to deliver impactful results. His extensive experience spans various industries, reflecting his adaptability and deep knowledge of the communication landscape.
Vikram is known for his strategic insights and effective communication strategies. He excels in developing comprehensive communication plans that align with organizational goals, ensuring cohesive and consistent messaging across all platforms. His approach involves meticulous research and analysis to understand the target audience and market trends, enabling him to craft tailored messages that resonate with stakeholders.
Graduated from the University of Mumbai, Sheetal has over 7 years of extensive experience in various niches sectors like Hospitality, IT/ Technology, Start-Ups, Real Estate, Lifestyle, VC & Funding, Healthcare, Wellness, Telecom, Entertainment, Travel and Tourism sector.
Sheetal is a skilled leader and has been heading and managing the PR vertical, assisting the team with PR Strategies and ensuring team’s smooth operations. She is great with the client servicing department along with the building and maintaining relationships between the media & clients.
During her tenure in Bloomingdale, Sheetal has brought in some path breaking coverages and opportunities for her respective brands. Sheetal is an extremely creative and enthusiastic individual with proven leadership qualities who has created a conducive working environment for her team over the period of time.
Sheetal has been a valuable member of Bloomingdale PR’s family for over 5 years, now and many more to go!
On the personal front, having worked as a model for a photographer’s portfolio, Sheetal is also establishing herself as a lifestyle social media influencer having over 33K followers on Instagram!
Parikshit Sharma is a seasoned communication professional with extensive experience in delivering integrated advertising and brand-based solutions across diverse industries, including BFSI, FMCG, Lifestyle Improvement, Retail & Travel, F&B, and ITeS. His career is marked by effective brand engagements that foster lasting consumer relationships. Parikshit has managed leading brands and earned recognition for his impactful campaigns.
Notable achievements include launching and managing the marketing and sales for Mumbai's Chhatrapati Shivaji International Airport. He also successfully executed a festive season sales campaign for Tata Group companies, involving retail giants like Tanishq, Titan, Croma, Titan Eye, and Westside, resulting in sales far exceeding targets.
Parikshit's expertise extends to creating consumer engagements through digital media with minimal incremental costs. He has significantly contributed to Unilever's rural India and home-to-home campaigns and led initiatives leveraging web and mobile platforms. His strategic vendor management has generated an additional $6 million in revenue by optimizing costs. As a brand consultant with a Singapore-based experiential agency, Parikshit developed successful campaigns for Intel and Nokia in the ASEAN and Australian markets, utilizing machine learning and gamification for innovative solutions.
Graduated from the LIM College, New York, Sonali has over 5 years of extensive experience working in New York and India across IT/Technology, Real Estate, Lifestyle, Commodities, Food & Beverage, Travel and more. She has secured placements in top-tier publications like The Oprah Magazine, Forbes, Business Insider, BronxNews12, WWD, CBS News, ABC and more.
Here at Bloomingdale PR, Sonali heads the Real Estate and Commodities department along with the Global vertical. Her extensive knowledge and global experience helps her Indian clients set up robust PR measurement and analytics systems, providing data-driven insights into the impact of PR efforts and refine strategies for better results. A true advocate for ethical PR practices, Sonali believes in transparency, authenticity, and building trust with her clients and the journalist. Having won multiple awards for her work in media relations in the USA including the prestigious Bulldog Awards, she is dedicated to upholding the highest standards of professionalism and integrity in all PR endeavors.
Outside of her professional life, Sonali is passionate about exploring new places, experimenting with foods, learning new cooking techniques and binge-watching Shark Tank which fuels her creativity and innovation within the PR field. She is excited to continue helping clients navigate the ever-changing media landscape and make a meaningful impact through effective public relations strategies.
Prithvish Ashar, born and raised in Bombay, began his professional journey in 1983 by joining his family business, which he continues to be involved with. Educated in Mumbai, Prithvish has combined his academic background with his evolving interests, gradually shifting his focus towards the hospitality industry.
Prithvish's interest in food blossomed in 2005 when he started writing reviews on Burpp. His passion grew significantly with the rise of Zomato, where he remains an active and candid reviewer. To date, he has written 1,400 organic reviews and garnered a following of 65,000 on the platform, establishing himself as a respected voice in the food and beverage community.
Since 2015, Prithvish has embraced F&B both as a passion and a profession. He currently handles consulting, influencer engagement, and aggregator relationships for over 40 restaurants. His expertise includes working with influencers and engaging with the media, supported by his strong networking skills. Prithvish has also consulted for restaurants, curated menus, and organized successful F&B events. His blend of passion, experience, and professional acumen makes him a sought-after consultant and a prominent figure in the hospitality industry.
Having 27 years of HR experience, Fiona John has worked with MNCs in the IT, Real Estate, Pharma and Construction Sectors. Fiona has also trained staff of Banks and Colleges in Soft skills. She got an opportunity to teach Psychology and Sociology to Marketing Management students. Fiona John has recently taken up an HR Consultancy role with Bloomingdale Public Relations Pte. Ltd. to help set up HR processes and procedures thereby ensuring regular team HR updates. At Bloomingdale she is responsible for setting up processes that will have a longterm impact on the HR functions of the group. She engages with employees as well as other associates so as to ensure HR does not work in isolation.
She hopes to make working at Bloomingdale a memorable experience for all and thrives to be on top of things with changing industry trends!
Dilip Vishwamitra Bhatia is a distinguished photographer and fine artist with a career spanning over three decades. A top graduate of the Brooks Institute of Photography in Santa Barbara, CA, he began his career at Playboy Studios in Los Angeles. He has since led high-end commercial and advertising photography, shooting over 1,000 ad campaigns and creating movie posters for over 100 Bollywood films. His portfolio includes numerous celebrities from sports, music, and film industries, earning him over 60 international awards and 100+ nominations.
Bhatia's work spans the USA, Italy, France, Dubai, China, Hong Kong, Sri Lanka, England, Malaysia, Egypt, South Africa, and the Maldives. His fine art has been featured in prestigious group shows worldwide, establishing his reputation as a versatile and talented artist. Known for stunning visuals and impactful photography, Bhatia is a leading figure in the world of photography and fine art.
Bhatia's photography is crucial in PR, capturing attention, conveying messages, and shaping perceptions. His high-quality images are powerful storytelling tools, helping brands build strong visual identities and emotionally connect with audiences. His work enhances brand recognition and memorability, contributing significantly to PR campaign effectiveness. Bhatia's global experience and cultural adaptability make his photographs resonate in diverse markets, underscoring the essential role of professional photography in successful PR strategies.
Harris Khan, a 28 year old marketing enthusiast, holding a decade of experience in all forms of marketing channels. His current expertise lies in developing marketing ecosystems for brands to fulfill their objectives across different channels. His in-depth understanding of marketing helps him deliver end-to-end solutions to all the clients he associates with.
Being the Business Head at Bloomingdale, he predominantly takes care of New Business Development for the organization and is responsible for onboarding a plethora of clients across different sectors, catering to the growth Bloomingdale PR, as a whole.
When asked how he defines himself, he believes he’s a ‘Couch Potato!’
With over a 7-year track record of spearheading successful communication campaigns for the technology sector, Hema Gupta has worked on renowned clients like Kaspersky, Beardo, Just Herbs, etc. She has played an instrumental role in creating and executing award-winning integrated public relations campaigns for large, mid-size companies and start-ups within the B2B & B2C space. Whereas her predominant expertise is within the technology sector, she comes with substantial experience within a plethora of industries like education, real estate, infrastructure, manufacturing & engineering, finance, etc.
Over the years, Hema has successfully counselled corporate reputation, product PR as well as crisis management, for her clients. Through this, Hema has skillfully cultivated and maintained strong relationships with key media outlets, securing high-impact media coverage for numerous technology brands.
Currently, she spearheads the technology sector having brands such as Kaspersky, GajShield Infotech, Lumina Datamatics etc on her roster.
As a seasoned PR Manager with four years of dedicated experience in the dynamic lifestyle sector, Madhura Rane has successfully crafted and executed strategic public relations campaigns that have elevated brand visibility and reputation.'Work harder than you think you did yesterday’, is a quote that appropriately sums up Madhura Rane’s ceaseless journey in Bloomingdale PR. With this as her philosophy, she has achieved a million milestones at a very young age.
Leading the lifestyle team, she has achieved a successful journey by servicing credible brands like Bagrry's, Skybags, Mokobara, Arrow and Stone Sapphire India PVT LTD to name a few, and has always been committed to establishing Bloomingdale PR as a value driven organization. She has previously explored beats like education, real estate, FMCG, retail, F&B. She believes in doing beyond the obvious and pushes all the conventional boundaries by infusing innovative and engaging ways to build the clients’ brands.
She has flawlessly entrenched qualities of integrity, diligence and punctuality in all aspects of the business, while maintaining a keen focus on corporate growth. Her focus lies in boosting the client’s market visibility through her vast media connection. Madhura’s modesty and passion are examples for everyone at Bloomingdale PR and lie at the foundation of all evolution made by the company.
A PR virtuoso with 7 years of diverse expertise spanning in different verticals like Beauty, Startups, Lifestyle, Fashion, and Technology, Prachi currently leads and manages the Startup and Beauty vertical at Bloomingdale Public Relations. Throughout her career, she has honed her skills in various facets of PR, including media relations, strategic planning, event coordination, crisis management, and influencer outreach, product sourcing management. Her exceptional ability to adapt to the unique needs of clients across different industries sets her apart as a standout professional in the field.
A skilled leader at Bloomingdale Public Relations, Prachi aims to apply her expertise in client and brand management whereby she drives for excellence to create meaningful and impactful communications for clients. With her at the helm, you can expect nothing but the best.
In her downtime from the world of PR, you'll find Prachi passionately experimenting with makeup!
Pavan journey at Bloomingdale is truly fascinating. He started his corporate work life as an intern at Bloomingdale in 2018 & now is the Business Head at Bloomingdale responsible for setting up base in one of the newest markets of the Group within just 5 years. Currently based in Hyderabad, Pavan has been a valuable asset in the media and client servicing department, handling major clients in the F&B sector like Mad Over Donuts, Naturals Ice Cream, Vista Rooms, Khandani Rajdhani, Love & Cheesecake amongst others.
Pavan belongs to Kurnool city of Andhra Pradesh and has completed his MBA from the Indian School Of Business Management And Administration, Mumbai in the field of marketing and Finance, which gives him an added advantage of working with a creative mind and making sure that he does not oversell his decisions.
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