Core Team

Bloomingdale PR
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Core Team

FOUNDER & GROUP CEO

Diana Fernandes

With over two decades of experience in the field, Diana Fernandes has established herself as a formidable force in the realms of Public Relations, Personal Branding, Influencer Marketing, and Digital Advertising. Her extensive experience spans across various verticals, including Hospitality, Lifestyle, Startups, Technology, and Real Estate, demonstrating her versatile expertise and adaptability to diverse industry needs.

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CHIEF EXECUTIVE OFFICER

Vikram Kharvi

Vikram Kharvi brings over 27 years of extensive experience in marketing and corporate communications, with profound expertise in strategic communication, brand management, crisis communications, and stakeholder engagement. Throughout his distinguished career, he has made significant contributions to esteemed organizations such as Adfactors PR, Tata Housing Development Company, Sampark PR, Indian Express, The Resort, and Le Royal Meridien. His entrepreneurial spirit also led him to venture into maritime publishing, showcasing his versatility and business acumen.

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Lead – Delhi

Sanya Jain

Sanya is a communications professional who has led campaigns for leading brands across technology, lifestyle, and consumer sectors including Google, HP, Microsoft, TikTok, ResMed, and VerSe Innovation.

She is driven by shaping narratives and building lasting reputations rather than just generating visibility. She spearheaded TikTok’s #EduTok campaign, repositioning the brand in India as not just an entertainment but an infotainment platform, and led HP India’s Gaming Landscape Study 2023, establishing HP as a thought leader in the country’s fast-growing gaming ecosystem.

Alongside campaign impact, she has built strong media relationships in Delhi, managed high-stakes client mandates, and mentored teams to think strategically. She brings a blend of strategy, execution, and leadership to deliver meaningful outcomes at Bloomingdale.

Lead – Lifestyle Practice

Sheetal Singh

Sheetal Singh leads Bloomingdale’s Lifestyle Practice, with expertise spanning hospitality, technology, start-ups, real estate, wellness, healthcare, entertainment, travel, and consumer lifestyle sectors. She is known for

blending creativity with strategy, driving impactful PR campaigns, and building strong media and client relationships.

At Bloomingdale, she has delivered breakthrough coverage and brand opportunities, while fostering a collaborative environment that helps her team excel.

Her leadership style combines sharp strategic thinking with hands-on execution, making her a trusted partner for clients. Outside work, Sheetal is also a lifestyle influencer with over 33,000 Instagram followers.

Lead – Corporate Practice

Vidhi Shah

Vidhi Shah heads Bloomingdale’s Corporate Practice, with experience across automotive, technology, education, healthcare, hospitality, BFSI, FMCG, real estate, and lifestyle sectors. She is known for

her calm confidence, solution-oriented mindset, and ability to deliver under pressure, while maintaining a hands-on leadership style.

Her expertise lies in building reputation through robust media relations and strategic, insight-driven campaigns. She has partnered with leading brands such as Hilton India, Parag Milk Foods, Aditya Birla Education Trust, Gaana, Voot, Worldline, and Hurun India. Vidhi combines strategic counsel with execution excellence, making her a trusted partner for clients.

F&B and Entertainment Practice

Jovita Pereira

Jovita Pereira leads the Hospitality & Entertainment division at Bloomingdale PR, bringing extensive experience in shaping narratives for some of the most dynamic names in entertainment,

hospitality, and F&B. She has worked across film, OTT, anime, and live events, partnering with general entertainment channels, streaming platforms, and cultural properties to strengthen their presence in India. Her expertise lies in crafting campaigns that blend creativity with strategy, driving measurable impact through media relations, experiential storytelling and influencer engagement.

In hospitality and F&B, Jovita has propelled the growth of legacy brands and emerging ventures, positioning them as category leaders with strong cultural relevance. Known for her ability to translate brand vision into impactful, consumer-facing narratives, she continues to push boundaries in entertainment and hospitality PR, championing innovation, collaboration, and excellence as part of Bloomingdale’s leadership team.