Core Team
FOUNDER & GROUP CEO
Diana Fernandes
With over two decades of experience in the field, Diana Fernandes has established herself as a formidable force in the realms of Public Relations, Personal Branding, Influencer Marketing, and Digital Advertising. Her extensive experience spans across various verticals, including Hospitality, Lifestyle, Startups, Technology, and Real Estate, demonstrating her versatile expertise and adaptability to diverse industry needs.
Under Diana’s leadership, Bloomingdale has grown to become one of the fastest-growing boutique PR firms with a robust presence in India, Singapore, and the UAE. The firm has successfully catered to over 150 clients across different industry verticals, offering tailored services that emphasize a client-first approach. This approach, combined with a high focus on targets, deliverables, and ROI, has set Bloomingdale apart from its competitors. Diana’s team is known for their enthusiasm and passion, aligning perfectly with the communication needs of the brands they represent. Acting as an extended communication arm, Bloomingdale integrates deeply with its clients’ overarching marketing and communication strategies, ensuring impactful and results-driven campaigns.
CHIEF EXECUTIVE OFFICER
Vikram Kharvi
Vikram Kharvi brings over 27 years of extensive experience in marketing and corporate communications, with profound expertise in strategic communication, brand management, crisis communications, and stakeholder engagement. Throughout his distinguished career, he has made significant contributions to esteemed organizations such as Adfactors PR, Tata Housing Development Company, Sampark PR, Indian Express, The Resort, and Le Royal Meridien. His entrepreneurial spirit also led him to venture into maritime publishing, showcasing his versatility and business acumen.
Kharvi’s impressive portfolio includes successful campaigns for over 250 brands across 15 diverse sectors, underscoring his proven ability to deliver impactful results. His extensive experience spans various industries, reflecting his adaptability and deep knowledge of the communication landscape.
Vikram is known for his strategic insights and effective communication strategies. He excels in developing comprehensive communication plans that align with organizational goals, ensuring cohesive and consistent messaging across all platforms. His approach involves meticulous research and analysis to understand the target audience and market trends, enabling him to craft tailored messages that resonate with stakeholders.
Lead – Delhi
Sanya Jain
Sanya is a communications professional who has led campaigns for leading brands across technology, lifestyle, and consumer sectors including Google, HP, Microsoft, TikTok, ResMed, and VerSe Innovation.
She is driven by shaping narratives and building lasting reputations rather than just generating visibility. She spearheaded TikTok’s #EduTok campaign, repositioning the brand in India as not just an entertainment but an infotainment platform, and led HP India’s Gaming Landscape Study 2023, establishing HP as a thought leader in the country’s fast-growing gaming ecosystem.
Alongside campaign impact, she has built strong media relationships in Delhi, managed high-stakes client mandates, and mentored teams to think strategically. She brings a blend of strategy, execution, and leadership to deliver meaningful outcomes at Bloomingdale.
Lead – Lifestyle Practice
Sheetal Singh
Sheetal Singh leads Bloomingdale’s Lifestyle Practice, with expertise spanning hospitality, technology, start-ups, real estate, wellness, healthcare, entertainment, travel, and consumer lifestyle sectors. She is known for blending creativity with strategy, driving impactful PR campaigns, and building strong media and client relationships.
At Bloomingdale, she has delivered breakthrough coverage and brand opportunities, while fostering a collaborative environment that helps her team excel.
Her leadership style combines sharp strategic thinking with hands-on execution, making her a trusted partner for clients. Outside work, Sheetal is also a lifestyle influencer with over 33,000 Instagram followers.
Lead – Corporate Practice
Vidhi Shah
Vidhi Shah heads Bloomingdale’s Corporate Practice, with experience across automotive, technology, education, healthcare, hospitality, BFSI, FMCG, real estate, and lifestyle sectors. She is known for her calm confidence, solution-oriented mindset, and ability to deliver under pressure, while maintaining a hands-on leadership style.
Her expertise lies in building reputation through robust media relations and strategic, insight-driven campaigns. She has partnered with leading brands such as Hilton India, Parag Milk Foods, Aditya Birla Education Trust, Gaana, Voot, Worldline, and Hurun India. Vidhi combines strategic counsel with execution excellence, making her a trusted partner for clients.
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