Core Team
FOUNDER & GROUP CEO
Diana Fernandes
With over two decades of experience in the field, Diana Fernandes has established herself as a formidable force in the realms of Public Relations, Personal Branding, Influencer Marketing, and Digital Advertising. Her extensive experience spans across various verticals, including Hospitality, Lifestyle, Startups, Technology, and Real Estate, demonstrating her versatile expertise and adaptability to diverse industry needs.
Under Diana’s leadership, Bloomingdale has grown to become one of the fastest-growing boutique PR firms with a robust presence in India, Singapore, and the UAE. The firm has successfully catered to over 150 clients across different industry verticals, offering tailored services that emphasize a client-first approach. This approach, combined with a high focus on targets, deliverables, and ROI, has set Bloomingdale apart from its competitors. Diana’s team is known for their enthusiasm and passion, aligning perfectly with the communication needs of the brands they represent. Acting as an extended communication arm, Bloomingdale integrates deeply with its clients’ overarching marketing and communication strategies, ensuring impactful and results-driven campaigns.
CHIEF EXECUTIVE OFFICER
Vikram Kharvi
Vikram Kharvi brings over 27 years of extensive experience in marketing and corporate communications, with profound expertise in strategic communication, brand management, crisis communications, and stakeholder engagement. Throughout his distinguished career, he has made significant contributions to esteemed organizations such as Adfactors PR, Tata Housing Development Company, Sampark PR, Indian Express, The Resort, and Le Royal Meridien. His entrepreneurial spirit also led him to venture into maritime publishing, showcasing his versatility and business acumen.
Kharvi’s impressive portfolio includes successful campaigns for over 250 brands across 15 diverse sectors, underscoring his proven ability to deliver impactful results. His extensive experience spans various industries, reflecting his adaptability and deep knowledge of the communication landscape.
Vikram is known for his strategic insights and effective communication strategies. He excels in developing comprehensive communication plans that align with organizational goals, ensuring cohesive and consistent messaging across all platforms. His approach involves meticulous research and analysis to understand the target audience and market trends, enabling him to craft tailored messages that resonate with stakeholders.
TEAM LEAD AND ACCOUNT DIRECTOR
Sheetal Singh
Graduated from the University of Mumbai, Sheetal has over 7 years of extensive experience in various niches sectors like Hospitality, IT/ Technology, Start-Ups, Real Estate, Lifestyle, VC & Funding, Healthcare, Wellness, Telecom, Entertainment, Travel and Tourism sector.
Sheetal is a skilled leader and has been heading and managing the PR vertical, assisting the team with PR Strategies and ensuring team’s smooth operations. She is great with the client servicing department along with the building and maintaining relationships between the media & clients.
During her tenure in Bloomingdale, Sheetal has brought in some path breaking coverages and opportunities for her respective brands. Sheetal is an extremely creative and enthusiastic individual with proven leadership qualities who has created a conducive working environment for her team over the period of time.
Sheetal has been a valuable member of Bloomingdale PR’s family for over 5 years, now and many more to go!
On the personal front, having worked as a model for a photographer’s portfolio, Sheetal is also establishing herself as a lifestyle social media influencer having over 33K followers on Instagram!
GROUP HEAD – HUMAN RESOURCES
Fiona John
Having 27 years of HR experience, Fiona John has worked with MNCs in the IT, Real Estate, Pharma and Construction Sectors. Fiona has also trained staff of Banks and Colleges in Soft skills. She got an opportunity to teach Psychology and Sociology to Marketing Management students. Fiona John has recently taken up an HR Consultancy role with Bloomingdale Public Relations Pte. Ltd. to help set up HR processes and procedures thereby ensuring regular team HR updates. At Bloomingdale she is responsible for setting up processes that will have a longterm impact on the HR functions of the group. She engages with employees as well as other associates so as to ensure HR does not work in isolation.
She hopes to make working at Bloomingdale a memorable experience for all and thrives to be on top of things with changing industry trends!
Pavan Krishna
BUSINESS DEVELOPMENT LEAD | SOUTH INDIA PR LEAD |
HOSPITALITY PRACTICE
Pavan journey at Bloomingdale is truly fascinating. He started his corporate work life as an intern at Bloomingdale in 2018 & now is the Business Head at Bloomingdale responsible for setting up base in one of the newest markets of the Group within just 5 years. Currently based in Hyderabad, Pavan has been a valuable asset in the media and client servicing department, handling major clients in the F&B sector like Mad Over Donuts, Naturals Ice Cream, Vista Rooms, Khandani Rajdhani, Love & Cheesecake amongst others.
Pavan belongs to Kurnool city of Andhra Pradesh and has completed his MBA from the Indian School Of Business Management And Administration, Mumbai in the field of marketing and Finance, which gives him an added advantage of working with a creative mind and making sure that he does not oversell his decisions.
Hema Gupta
PR LEAD | TECHNOLOGY PRACTICE
With over a 7-year track record of spearheading successful communication campaigns for the technology sector, Hema Gupta has worked on renowned clients like Kaspersky, Beardo, Just Herbs, etc. She has played an instrumental role in creating and executing award-winning integrated public relations campaigns for large, mid-size companies and start-ups within the B2B & B2C space. Whereas her predominant expertise is within the technology sector, she comes with substantial experience within a plethora of industries like education, real estate, infrastructure, manufacturing & engineering, finance, etc.
Over the years, Hema has successfully counselled corporate reputation, product PR as well as crisis management, for her clients. Through this, Hema has skillfully cultivated and maintained strong relationships with key media outlets, securing high-impact media coverage for numerous technology brands.
Currently, she spearheads the technology sector having brands such as Kaspersky, GajShield Infotech, Lumina Datamatics etc on her roster.
Madhura Rane
PR LEAD | LIFESTYLE PRACTICE
As a seasoned PR Manager with four years of dedicated experience in the dynamic lifestyle sector, Madhura Rane has successfully crafted and executed strategic public relations campaigns that have elevated brand visibility and reputation.’Work harder than you think you did yesterday’, is a quote that appropriately sums up Madhura Rane’s ceaseless journey in Bloomingdale PR. With this as her philosophy, she has achieved a million milestones at a very young age.
Leading the lifestyle team, she has achieved a successful journey by servicing credible brands like Bagrry’s, Skybags, Mokobara, Arrow and Stone Sapphire India PVT LTD to name a few, and has always been committed to establishing Bloomingdale PR as a value driven organization. She has previously explored beats like education, real estate, FMCG, retail, F&B. She believes in doing beyond the obvious and pushes all the conventional boundaries by infusing innovative and engaging ways to build the clients’ brands.
She has flawlessly entrenched qualities of integrity, diligence and punctuality in all aspects of the business, while maintaining a keen focus on corporate growth. Her focus lies in boosting the client’s market visibility through her vast media connection. Madhura’s modesty and passion are examples for everyone at Bloomingdale PR and lie at the foundation of all evolution made by the company.
Prachi Chavan
PR LEAD | STARTUP & BEAUTY PRACTICE
A PR virtuoso with 7 years of diverse expertise spanning in different verticals like Beauty, Startups, Lifestyle, Fashion, and Technology, Prachi currently leads and manages the Startup and Beauty vertical at Bloomingdale Public Relations. Throughout her career, she has honed her skills in various facets of PR, including media relations, strategic planning, event coordination, crisis management, and influencer outreach, product sourcing management. Her exceptional ability to adapt to the unique needs of clients across different industries sets her apart as a standout professional in the field.
A skilled leader at Bloomingdale Public Relations, Prachi aims to apply her expertise in client and brand management whereby she drives for excellence to create meaningful and impactful communications for clients. With her at the helm, you can expect nothing but the best.
In her downtime from the world of PR, you’ll find Prachi passionately experimenting with makeup!
Want to work with us?
Be A Part Of The Bloomingdale Team
Share your CV’s with us on work@bloomingdalepr.com
We will reach out to you when we have a suitable opening for your profile.