Where Style Meets Utility is what VIP Industries is all about! Bloomingdale represents various VIP brands.

the

Brief

VIP Industries is credited with making stylish backpacks and has curated multiple campaigns to capture the essence of its ever-growing base of young consumers. Skybags, under the umbrella of VIP, is a youth-centric brand with a mission to make its consumers move in style everywhere, every time, offering distinctive designs, innovative features, and aesthetics led by the ever-evolving world of GenZ. This embraces all these characteristics with much élan. The contemporary youth juggles so much, with ease and style, which is the core of connecting the brand’s offerings with its consumers – Stylish and Functional, Discerning but Playful and Fun.

"

the

Strategy

After the success of its previous campaigns, the brand has pushed the bar higher with its series of new campaigns that have led to increased brand recognition and visibility in the market.
Every new campaign/product launch makes a big splash in the media where their products are extensively spoken of.
Extensive noise has been made around their campaigns and collections via influencer associations, tie-ups with renowned social media platforms, and celebrity endorsements. Strategic influencers were roped in to amplify the reach of the campaigns further.

the

Outcome

The effective campaign has led to a whopping 1,000,000 visitors on their official website.
VIP has remained a predominant brand all throughout via their executed campaigns, which has subsequently led to a strong online presence across all platforms.
Despite numerous national and global players, VIP enjoys high top-of-mind recall amongst all other lifestyle brands.