Bloomingdale PR is an independent public relations and communications consultancy founded in Mumbai in 2013 by Diana Fernandes. Vikram Kharvi joined as chief executive in April 2024. The firm operates from five Indian cities and a Singapore entity, working across twelve sectors including technology, corporate and B2B, consumer brands, hospitality, real estate and media and entertainment.
Who we are
Turning Stories into Strategy, and Strategy into Impact
Bloomingdale PR Pvt. Ltd. was founded in 2013 by Diana Fernandes, who continues to lead the firm’s craft and client counsel. Vikram Kharvi joined as chief executive in April 2024, bringing operational leadership to a business that had grown from a Mumbai practice into a multi-city firm.
We are independent. We are not part of a global network, we do not report to an overseas holding company, and we are not obliged to route work through partners we did not choose. Every decision about how your account is run is made in this building.
Since 2013 we have delivered more than 200 brand mandates across India and Southeast Asia.
200+
Brands managed
Fist Blank
Core Values
We are driven by integrity, agility, creativity and a deep commitment to delivering communications that creates real business impact.
Mission Statement
Our mission is to craft strategic, impactful communications that elevate brands, build trust and drive measurable business growth
How we work
Most agencies send their most experienced people to the pitch. Fewer keep them on the account afterwards.
At Bloomingdale PR, the people who present the strategy are the people who run it. Each city practice and each sector practice has a named lead who stays on the business through delivery. Our founder and chief executive are personally involved in client counsel, not only in new business.
This is not a philosophy. It is a staffing structure, and you can test it in a pitch. Ask who will be on your account in month nine, then ask a current client whether that held.
Senior time costs more per hour. It is also faster, fewer briefings, fewer revisions, fewer misjudged pitches to journalists who matter. For most mid-size mandates the total cost is comparable and the output is better.
Our Philosophy
Our philosophy revolves around being genuinely invested in your story. We engage closely with our clients, immersing ourselves deeply into understanding your vision, your challenges, and your ambitions. Every interaction is characterized by proactive communication and an unwavering commitment to excellence.
In an era where communication is rapidly transforming with digital shifts and technological advancements, we stay ahead of the curve, leveraging data analytics, AI-led tools, and omni-channel storytelling to ensure brands remain visible, credible, and influential.
We specialize in sectors including Consumer & Lifestyle, Technology & Startups, Healthcare & Pharma, EdTech, Real Estate, F&B, Finance and Fintech.
At Bloomingdale PR, collaboration is our heartbeat, internally among our talented team and externally with our clients. Our culture encourages curiosity, openness and bold thinking, empowering us to deliver extraordinary results across markets.
Founded in 2013
Bloomingdale PR Pvt. Ltd., is a full-service communications consultancy that combines the agility of a boutique firm with the capabilities of a global agency
Headquartered in Mumbai
Strong delivery capabilities acrossIndia in urban and rural markets. We are trusted by some of the most dynamic companies across sectors
Covers SEA + Australia through our Singapore office
Bloomingdale PR Pte. Ltd., Singapore delivers across Malaysia, Indonesia, Vietnam, Thailand, Philippines and Australia
What we Stand For
Communications with Purpose:
We align every story with a brand’s business goal.
Global Reach, Regional Depth:
We navigate countries, metros and Tier III cities with equal finesse
Custom Strategy, Zero Templates:
Every campaign is tailormade focusing on your TG, designed ground-up.
Senior-Led Execution:
Our leadership is hands-on with every client.
We don’t just CHASE HEADLINES
We drive business impact through integrated public relations, influencer collaborations and digital campaigns that are rooted in strategic thinking and executed with precision.
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