At the outset, it was decided that the event needed to go beyond a simple product launch. It needed to create a sensory experience that allows invitees to soak in Marshall’s superior quality

Cafe Zoe, Mumbai’s swish midtown hangout, was chosen for a chic wine-and-cheese event with two live guitar performances that were relayed on the Hanwell speakers

In a fun, interactive game, two lucky participants got to take home the Hanwell

India’s top technology journalists and reviewers were at the event, ensuring that a lot of right buzz was created in the places that mattered

A very large number of reviews and coverages that brought a lot of attention to the product, leading to high awareness and eventual sales

A new benchmark was set on how to create an out-of-the-box, sensory product launch that went beyond the ordinary