Having handled two book launches in India and engaged with various media outlets, our current strategy emphasized in orchestrating several candid video & print interactions featuring Robin Sharma - as a bestseller author, motivational speaker and thought leader. These interactions spanned across a blend of platforms, including social media, print media, satellite channels, and digital interviews.

These interactions played a crucial role in re-establishing a connection between the media, the audience, and Robin Sharma. The candid video interactions provided a deeper understanding of his personality and shed light on the individual behind the popular books, fostering a more personal connection. Additionally, as aimed, these engagements built outstanding excitement and anticipation surrounding his forthcoming book, "Wealth Money Can't Buy," scheduled for release in 2024.

A two-pronged strategy was curated to reach out through the book and the author. With the Book, we created editor outreach, social media influencer activities, and review opportunities to reach the cross-section of the book's prospective reader base.

Extensive coverage across all media platforms and a tremendous buzz around Robin Sharma's announcement about his upcoming new book - "Wealth Money Can't Buy," indicating the potential for another bestseller.