We started representing Mad Over Donuts as a client almost 14 years ago. The journey with them, from nearly a single store to 140 stores today, has been nothing short of magic. The team there remains the same - we've grown old together - quite literally, but that's the beauty of longstanding relationships, right? :) Today, seeing Mad Over Donuts shine and rise above all competition makes us so proud. Initially, the focus was to create awareness of India’s first homegrown gourmet donut brand and the donut in general, which enjoyed limited popularity. As the Brand grew, the communication shifted to brand recall, brand preference, and eventually, loyalty. Over the next 10 years, the Brand’s personality has been shaped through an eclectic mix of media management, events, and digital activations. Mad Over Donuts has waded through the spurts and plateaus, navigated stiff domestic and international competition, and exciting new product launches. At every stage, it has blossomed to become India’s favourite donut brand that continues to dominate and grow in more Indian cities. International players with deep pockets and bullish expansion plans could not withstand the magnificence of what this Brand aimed to build.