Kaizen AI Blazes into GCC: 55+ Media Coverages Ignite Profit Revolution

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Brief

Kaizen AI is an Artificial Intelligence-powered platform that brings unprecedented advancements to large-scale building projects while staying true to design contours. With a primary focus on value optimization, the platform’s mission is clear to significantly increase profits on projects across the globe, making waves in the industry.

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Strategy

With innovation, cutting-edge technology, and artificial intelligence, Kaizen AI was ready to increase the profitability of the UAE’s engineering, construction, and real estate sectors and reduce carbon emissions.

Introducing a brand in the Gulf Cooperation Council (GCC) market requires a comprehensive strategy considering the region’s unique cultural and business dynamics. We aimed to introduce Kaizen AI with a bang by holding a press conference in Dubai’s prime location and inviting real estate and business media for a press conference followed by a meet & greet.

At the press conference, media kits and gifts were distributed that included press releases, fact sheets, high-quality images, and other relevant materials in both English and Arabic to cater to the diverse linguistic preferences of the GCC region.