Campaign Objective

The goal was to introduce Zo World and its unique clubhouse co-ownership model to a national and international audience by:

• Establishing Zo House as a breakthrough concept in real estate and travel
• Building founder credibility around Dharamveer Singh Chouhan’s second entrepreneurial chapter
• Positioning Zo World as a category-creating brand fusing Web3, hospitality, and community
• Generating momentum for global expansion with storytelling, press features, and print visibility

Key Strategies & Execution

1. Editorial Thought Leadership

Approach: Lead with founder vision and idea-driven storytelling to build intrigue and early brand believers.

• Business Today introduced Zo House as a first-of-its-kind model combining luxury travel, co-ownership, and community.
  Read the article →
• ET Hospitality revealed the brand’s roadmap to launch Zo Houses in 52 cities worldwide over three years.
  Coverage →
• Deccan Chronicle spotlighted Zo World’s positioning as a lifestyle upgrade, not just a hospitality solution.
  Read the article →

2. Future-Forward Narratives

Approach: Frame Zo World at the cutting edge of real estate, tech, and tourism through policy, budget, and Web3 commentary.

• Entrepreneur India highlighted Zo World’s unique blend of physical and decentralized infrastructure.
  Read the feature →
• MoneyControl and Travel + Leisure included Zo World in tourism budget coverage, positioning it within India’s hospitality growth wave.
  Budget feature →
• Business Standard reinforced Zo House as a concept relevant to the hospitality sector’s infrastructure wishlist and budget relief discussions.
  Story →

3. Print & Lifestyle Coverage

Approach: Anchor Zo World in emotionally resonant editorial moments and experiential travel trends.

• Times of India – Entertainment & Valentine’s Day Edition: Featured Zo World in a story about soulful escapes and immersive getaways for couples and solo travelers alike.
• Times Property (Jan 25): Covered Zo House as a revolutionary way to blend second-home investment with lifestyle-led living.
• The Hindu & News18: Recognized Zo World as a trendsetter in music-led travel and experiential tourism.
  News18 Coverage →
  The Hindu →

4. Culture, Creativity & Community

Approach: Showcase Zo World’s creative soul through its cultural campaigns.

• ET Now Entertainment featured Zo World’s AI-generated visual album “Bandar Se Bhagwan,” showcasing its blend of tech, spirituality, and storytelling.
  Watch the story →

Results So Far

Media Visibility

• Featured in 15+ leading publications across tech, real estate, lifestyle, travel, and policy

• Mix of long-form editorial, print placement, and cultural storytelling

• Established strong founder and concept positioning ahead of product scale-up

Brand Momentum

• Global interest in Zo House’s 52-city rollout plan

• Recognition as a Web3-native real estate disruptor

• Engaged early adopters, investors, and press via a values-first brand story

The Road Ahead – A Living Movement

Zo World is still in its early days — but already creating waves across sectors. As Zo Houses open across continents, the brand will double down on:

• Community-led storytelling
• Member-exclusive content and experiences
• Cultural activations and real-world meetups
• Partner ecosystem across travel, design, and art

This is more than a hospitality brand. Zo World is a cultural compass for the global generation — where ownership is shared, community is real, and travel is a way of life.