Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
Founder branding vs company branding: where to start
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
From reactive to proactive: reframing comms in legacy companies
From drops to depth: why fashion consumers now want meaning, not just merch
Influencer marketing 2.0: from reach to reputation
AI is designing clothes. But who’s shaping the story?
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
Should personal branding matter? why it is key for stating your value proposition
Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: If your PR partner is not involved when strategy is being shaped, they will struggle to manage the narrative when those decisions go public. We work with leadership teams, not just marketing functions.
Influencer marketing 2.0: from reach to reputation
Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand that came to us after a high reach campaign. The numbers looked impressive.
From reactive to proactive: reframing comms in legacy companies
A few quarters ago, we met the communications head of a multi decade manufacturing brand. Their...
From drops to depth: why fashion consumers now want meaning, not just merch
Not long ago, hype drops ruled fashion. Limited runs, surprise launches and scarcity drove...
Founder branding vs company branding: where to start
It is a question we hear constantly. Should I build my personal brand or focus only on the...
Comms for venture backed brands: between hype and substance
Too many VC backed brands treat communication like a megaphone. Announce funding. Push growth metrics. Make noise. What they actually need is clarity. Communication that earns trust across investors, talent, media and customers. Not just attention.
Consumer trust and media: what’s really changing in India
Consumers are still paying attention, but how they decide what to trust has changed. We have worked on campaigns where mainstream coverage delivered less impact than a single, well-placed mention in a regional newsletter. We have also seen influencer fatigue dull the effect of high production collaborations.
AI is designing clothes. But who’s shaping the story?
AI is already part of the fashion process, whether brands openly acknowledge it or not. From...
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
India has become one of the most attractive growth markets for emerging global brands. With its...
Crisis Communication in India: Why your Brand needs a plan before the Problem
Crisis communication is not a shield. It is a system. One that is built quietly, long before the spotlight turns harsh. If you are thinking about your brand’s preparedness, I would be happy to discuss how we approach it. Quietly, calmly and before you actually need it.
How to Get Media Coverage for Your Startup in India
Most founders believe media coverage starts with an announcement like funding, a product launch or a key hiring update. But what really gets attention is relevance. The media is not just looking for news; they are looking for perspective, tension and vulnerability.
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to over Rs 10,000 crore in value by 2027
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want...
Should personal branding matter? why it is key for stating your value proposition
Personal branding goes a long way in establishing a differentiator that builds credibility and...
Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: If your PR partner is not involved when strategy is being shaped, they will struggle to manage the narrative when those decisions go public. We work with leadership teams, not just marketing functions.
Influencer marketing 2.0: from reach to reputation
Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand that came to us after a high reach campaign. The numbers looked impressive.
From reactive to proactive: reframing comms in legacy companies
A few quarters ago, we met the communications...
From drops to depth: why fashion consumers now want meaning, not just merch
Not long ago, hype drops ruled fashion. Limited...
Founder branding vs company branding: where to start
It is a question we hear constantly. Should I...