Apr 3, 2026 | Blog, Public Relations
The role of regional media in building national visibility We once worked with a legacy FMCG brand preparing to relaunch in Maharashtra after years of silence. Their first instinct was to go straight to national business media. But the real story was not about market...
Mar 20, 2025 | Branding, Influecer Marketing, Public Relations
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs? Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to...
