Jul 14, 2025 | Media Coverage
Brands, bots and the battle for trust: What Linda Yaccarino’s exit means for X As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab. Read...
Jul 6, 2025 | Media Coverage, Vikram
Rise of the fractional CMO: Leveraging external expertise for marketing goals Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick resolution to critical and short-term marketing initiatives. Read full...
Jun 18, 2025 | Media Coverage
ASCI Standards for Sustainability? The time has come for the Advertising Standards Council of India (ASCI) norms to be applied to sustainability campaigns. Not a ban on creativity, but a brake on irresponsibility. A way to make sure our stories reflect reality, not...
May 29, 2025 | Media Coverage, Vikram
Exclusive | AI Summaries – The new frontier of Digital visibility: 5 experts on thriving in the zero-click era In today’s digital landscape, the way we find and engage with information is rapidly shifting. As we enter a ‘zero-click’ era, AI-generated summaries are...
May 13, 2025 | Media Coverage
When founders become the brand: Is boAt’s success built on Aman Gupta? What happens if he steps back? boAt’s success rides on Aman Gupta’s charisma, but is the brand too dependent on its founder—and what happens if he ever steps away? Read full...
