Dec 11, 2024 | Media Coverage, Vikram
In an age where a single tweet can make or break reputations, brands are increasingly walking a tightrope between creativity and controversy. The recent case of Yes Madam, a beauty and wellness service startup, provides a textbook example of how pushing boundaries for...
Nov 25, 2024 | Media Coverage
“Spark” isn’t just a book; it’s an anthem for the Indian public relations fraternity. Edited by Amith Prabhu and Sarika Chavan, the book shines a well-deserved spotlight on 24 stalwarts who built the foundations of modern PR in India. It’s a collection of stories that...
Nov 22, 2024 | Media Coverage
It was in his initial days that Deepinder Goyal quickly realised that in order to be a customer-centric start-up, you had to be close to them. And he chose a relatable and open way to do so. Sometimes its a hit, while other times its a miss. Read...
Oct 23, 2024 | Media Coverage
IPREX Global President, and Founder and Chief Executive of AM O’Sullivan PR, Ann-Marie O’Sullivan, has announced the onboarding of IPREX’s newest partner, Bloomingdale Public Relations from Mumbai, India. IPREX is the premier global network of independent...
Oct 21, 2024 | Media Coverage
Before podcasts became a global phenomenon, the world of digital audio content was already evolving through video blogs and internet radio shows. The turning point came in 2003 when software engineer Dave Winer developed an audio RSS feed for Christopher Lydon, a...
