Objective and Business Challenge

In Mumbai’s competitive luxury real estate market, the challenge was to:

• Establish Ajmera Downtown as a premier luxury residence.
• Engage affluent buyers through strategic media and influencer partnerships.
• Create a lasting digital presence that extends beyond traditional marketing.

Campaign Milestones

• Pre-Launch Preparations: Secured collaborations with prominent real estate influencers and developed a comprehensive media engagement strategy.
• Exclusive Press Conference: Hosted top-tier journalists, providing them with an immersive experience of Ajmera Downtown’s offerings.
• Bilingual Outreach: Distributed press releases in both English and Hindi to ensure widespread media coverage.
• Influencer Content Release: Featured walkthroughs and reviews by renowned real estate influencers across social media platforms.
• Sustained Media Engagement: Continued securing feature stories and aligning Ajmera Downtown with broader industry trends.

Strategy and Execution

1. High-Impact Media Engagement

• An exclusive press conference was organized, inviting leading real estate and business journalists to experience Ajmera Downtown firsthand. This event facilitated in-depth coverage and feature stories, highlighting the project’s unique attributes.

2. Influencer-Driven Storytelling

Collaborated with esteemed real estate influencers to provide authentic and engaging content:

• Mayank Agarwal: Delivered insights into the project’s luxury aspects to his 200K+ followers.
• Rafique Merchant: Shared detailed walkthroughs, emphasizing the project’s investment potential.
• Amarendra Gogate: Focused on the architectural excellence and premium features of Ajmera Downtown.

3. Digital Amplification

Leveraged influencer-generated content across platforms like Instagram and YouTube, creating visually rich and shareable material that showcased the project’s luxury appeal.

4. Sustained PR Momentum

Maintained ongoing media outreach beyond the initial launch, securing feature stories and aligning Ajmera Downtown with discussions on luxury living and urban development.

Media & PR Coverage Highlights

Ajmera Downtown garnered extensive media attention, with 43+ media coverages, including:

• Construction Times: Announced the launch of Ajmera Downtown, detailing its features and significance in Marine Lines.
• Housing.com: Featured Ajmera Downtown, providing insights into its configurations, amenities, and strategic location.
• Total Reach: Over 20.68 million readers/viewers through print, digital, and influencer content.

Results and Measurable Impact

• 43+ media placements across regional, national, and trade publications.
  
• Influencer content views exceeding 1 million, enhancing online visibility and engagement.
  
• 20.68 million+ combined audience reach, amplifying brand awareness.
  
• Increased inquiries and site visits, attributed to the comprehensive media and influencer strategy.

Strategic Takeaways

• Authentic storytelling through influencers effectively engages target audiences in the luxury real estate segment.
  
• Bilingual media outreach ensures broader coverage and accessibility across diverse demographics.
  
• Sustained PR efforts are crucial for maintaining momentum and long-term brand positioning in a competitive market.