The Challenge

Shifting Perception from Traditional to Transformational

Interspace had already earned industry traction, but its narrative needed elevation. The brand had to be seen as not just an OOH vendor but a technology and strategy-first integrated marketing company that’s driving innovation in outdoor formats, sustainability, and ad-tech fusion.

Key Objectives:

• Position leadership as experts on AI, DOOH, and experiential marketing
• Integrate Interspace into high-trust media commentary cycles
• Drive authored, opinionated narratives around emerging advertising trends
• Showcase Interspace’s foresight on future-of-marketing topics like sustainability, voice search, drone advertisement, creative campaigns, IPL advertising and quantum computing

Strategic PR Execution

Narratives that Reframe the Role of OOH in 2025

Through Q1 2025, Bloomingdale PR executed a layered, consistent media strategy that combined expert opinion, authored thought leadership, and strategic feature integration.

a. Leadership Visibility & Expert Commentary

Interspace was positioned as a voice of authority on evolving ad-tech topics.

Media Interviews:

• MediaNews4U – “At Interspace Communications, we aim to remain relevant amidst changing audience preferences and industry dynamics”
• Exchange4Media – “AI Set to Transform Creative Execution in DOOH Advertising”

b. Thought Leadership Articles

Interspace leaders authored forward-looking pieces that framed the company as a thinking brand at the forefront of advertising innovation.

Highlighted Articles:

• YourStory – “Voice Search Optimisation: Preparing for the Era of Voice Commerce”
• Best Media Info – “Circular Economy in OOH Advertising: Rise of Reusable Digital Billboards”
• Media Brief –  Biometric data doesn’t just personalize ads; it humanizes them

c. Industry Story Integration

From budget reactions to seasonal campaign insights, Interspace was embedded into timely editorial cycles.

Selected Industry Features:

• Financial Express – “Why Brands Are Upping Quick Commerce Ad Spends”
• Financial Express – “Spiritual Branding at Maha Kumbh 2025”
• Brand Wagon (Financial Express) – “Can Movie Theatres Afford to Limit Ad Time?”
• Best Media Info – “Why New-Age Brands Build Billboards for Social Media”
• Adgully – “Market for OOH Ad Spends to Hit $524.80 Million in India in 2025”
• Exchange4media – “OOH Scores Big with Brands This IPL Season”

d. Strategic Pitching & Award Visibility

The campaign leveraged upcoming industry moments—budget, IPL 2025, and Maha Kumbh—to maintain momentum and topical relevance.

Additional Milestones:

• Speaker opportunity secured for Vikas at 14th Edition of e4m Neon OOH Awards
• Stories pitched on IPL ad trends, influencer marketing, AI in DOOH, and sustainability
• Coverage facilitated across multiple formats—print, digital, and video interviews

Results and Impact

Interspace Is No Longer Just an OOH Player—It’s a Conversation Leader

Achievements:

• 20+ earned media placements in Q1 2025 alone across India’s top ad tech and business outlets
• Featured in print and online platforms with a cumulative monthly digital reach of 50M+
• Leadership bylines consistently shared across high-traffic publications like YourStory, Financial Express, Best Media Info
• Embedded into editorial round-ups during key media moments like Maha Kumbh, Union Budget, and IPL

Sentiment & Strategic Outcome:

• Interspace’s voice now leads in discussions around AI, programmatic, DOOH innovation, and sustainability
• The brand’s thought leadership supported broader visibility for commercial campaigns and product innovation

Conclusion

Innovation Needs Authority—and Interspace Claimed It

The first quarter of 2025 was about more than media coverage. It was about reshaping how the industry perceives Interspace—as a futurist, a strategist, and a creative leader in outdoor advertising.

Through thoughtful media placement, strong editorial opinion, and leadership-led storytelling, Bloomingdale PR helped cement Interspace as a brand that’s not just part of the OOH revival—it’s shaping what comes next.