Jun 18, 2025 | Media Coverage
ASCI Standards for Sustainability? The time has come for the Advertising Standards Council of India (ASCI) norms to be applied to sustainability campaigns. Not a ban on creativity, but a brake on irresponsibility. A way to make sure our stories reflect reality, not...
Jun 6, 2025 | Media Coverage
CommsBrief Exclusive | Diana Fernandes of Bloomingdale PR: Public Relevance is the new PR In a MediaBrief exclusive, Diana Fernandes, Founder and Group CEO of Bloomingdale Public Relations, shares insights on the evolution of integrated PR, the power of multi-platform...
May 29, 2025 | Media Coverage
Exclusive | AI Summaries – The new frontier of Digital visibility: 5 experts on thriving in the zero-click era In today’s digital landscape, the way we find and engage with information is rapidly shifting. As we enter a ‘zero-click’ era, AI-generated summaries are...
May 13, 2025 | Media Coverage
When founders become the brand: Is boAt’s success built on Aman Gupta? What happens if he steps back? boAt’s success rides on Aman Gupta’s charisma, but is the brand too dependent on its founder—and what happens if he ever steps away? Read full...
Apr 26, 2025 | Media Coverage
PRSI Ahmedabad and AMA Celebrate National PR Day with a Focus on AI and Ethics The Ahmedabad Chapter of the Public Relations Society of India (PRSI), in collaboration with the Ahmedabad Management Association (AMA), celebrated National PR Day 2025 with an insightful...
Apr 21, 2025 | Media Coverage
Reputation management lessons from Gensol–BluSmart crisis In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability and speed, says Bloomingdale PR CEO. Read full...
