Jul 16, 2025 | Media Coverage, Vikram
Comms isn’t just PR, so why is India Inc still treating it that way In today’s volatile business landscape, their remit spans everything from crisis management to reputation stewardship and stakeholder trust to ESG storytelling. Yet, when it comes to the structural...
Jul 6, 2025 | Media Coverage, Vikram
Rise of the fractional CMO: Leveraging external expertise for marketing goals Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick resolution to critical and short-term marketing initiatives. Read full...
May 29, 2025 | Media Coverage, Vikram
Exclusive | AI Summaries – The new frontier of Digital visibility: 5 experts on thriving in the zero-click era In today’s digital landscape, the way we find and engage with information is rapidly shifting. As we enter a ‘zero-click’ era, AI-generated summaries are...
Apr 16, 2025 | Media Coverage, Vikram
From smarter targeting and compliance-led strategies to the growing influence of micro-creators and employee advocates, the evolving dynamics of brand-influencer partnerships are set to redefine digital marketing in India. ET Edge Insights recently spoke with Vikram...
Apr 15, 2025 | Media Coverage, Vikram
Kharvi’s appointment is a testament to ANSSI Wellness’ commitment to excellence and its vision for a future where effective and accessible spine care solutions are available to all. His leadership is expected to drive significant advancements in the...
Apr 7, 2025 | Media Coverage, Vikram
Long-term partnerships, boutique charm, and sharp strategy—the CEO of Bloomingdale PR shares how the agency is redefining the playbook for brand storytelling. In an ever-evolving media landscape, PR is no longer just about press releases and media relations—it’s about...
