CommsBrief Exclusive | Diana Fernandes of Bloomingdale PR: Public Relevance is the new PR

In a MediaBrief exclusive, Diana Fernandes, Founder and Group CEO of Bloomingdale Public Relations, shares insights on the evolution of integrated PR, the power of multi-platform storytelling, and the growing role of AI in shaping communication strategies. She also speaks about the ethical responsibilities of communicators in an AI-driven world, the limits of PR in fixing core business issues, and why staying culturally aware, agile, and audience-first will define the next era of public relations.