Frequently Asked Questions
Some agencies offer scaled-down retainers or project-based engagements for smaller budgets, though this usually means a narrower scope of work rather than a discount on the same scope.
Yes, and it’s often more efficient than running either alone, provided both are built around the same core story rather than managed as entirely separate campaigns.
Yes, especially pre-seed, if a founder has the time and some writing ability. Agencies typically become worth it once media relationships and consistent output require more time than a founder can spare.
Yes. One strategy team runs both regions, with local execution handled by the Indian practices and the Singapore entity rather than by unrelated local agencies.
Often yes, since crisis response can require rapid, senior-level attention outside the scope of a standard retainer, though some agencies include baseline crisis-readiness planning within their regular retainer.
Yes, a single viral complaint or social media post can escalate quickly regardless of company size, and having even a basic plan makes the response faster and more consistent.
Not usually. A mid-size agency with deep sector relevant relationships often outperforms a larger generalist firm on both media pickup and account attention.
Yes, run as one system with earned media rather than as a separate channel, so a brand story appears in credible press and creator content at the same time.
Yes, through bylines, interviews, podcasts, panels and awards, built around a defined point of view rather than generic commentary.
No. No agency can guarantee editorial coverage without paying for it. The firm commits to strategy, outreach volume, relationship quality and transparent reporting.
Yes. The firm advises on crisis planning before an incident, first-24-hours response during one, and reputation rebuilding afterwards, including issue monitoring, stakeholder mapping and spokesperson media training.
Yes. The Delhi NCR practice covers corporate and technology mandates across Delhi, Gurugram and Noida.
Yes. The Bengaluru practice serves technology, SaaS and venture-backed consumer brands, working with the Mumbai and Singapore teams on national and regional mandates.
Yes. The Ahmedabad practice covers corporate, manufacturing and family business mandates across Gujarat, including Gujarati-language media.
Yes. Bloomingdale PR Pte. Ltd. operates from Singapore and delivers across Malaysia, Indonesia, Vietnam, Thailand, the Philippines and Australia. This is an owned entity, not a partner referral.
The firm delivers GCC campaigns through established partner relationships managed from Mumbai. It does not operate an owned entity in the region.
Both. Retainers suit brands needing sustained visibility. Projects suit defined moments such as a launch, a funding announcement or a crisis. Most long-term clients start on one and move to the other.
Yes. Market-entry work covers positioning that survives translation, an India media map across English and regional press, category regulation, and sustaining relevance past launch month.
Yes. Startup mandates usually begin with positioning and messaging, then move to founder visibility, funding and milestone communications, and category education.
Bloomingdale PR employs [number] people across five Indian cities and Singapore, organised into city practices and sector practices, each with a named lead.
Ask for specific, recent placements in outlets relevant to your sector, and ideally speak to a current or past client about their experience with pitching and pickup, not just a coverage report.
Write to vikram@bloomingdalepr.com or call +91 99301 43550. The first call establishes what you are trying to change, in what timeframe and in which markets.
PR is typically measured through share of voice, sentiment, and coverage quality; influencer marketing through engagement rate, reach, and conversion, the two require different reporting frameworks even when run as one campaign.
Monthly, against objectives agreed at scoping. Reporting covers coverage by publication tier and sentiment, share of voice against a fixed competitor set, message pull-through, and work in progress. Advertising value equivalent is not used.
Very, crises are rarely predictable by definition, and an agency with no crisis-readiness plan will be reacting from scratch exactly when speed matters most.
Expect four to six weeks for messaging, media mapping and first outreach. First meaningful coverage typically lands in month two or three. Measurable share of voice movement usually takes six months.
More than 200 brand mandates since 2013, across India and Southeast Asia.
Retainers range per month depending on scope, number of markets, language coverage and team seniority. Project work such as a launch or a funding announcement is quoted separately.
Meaningful coverage typically takes 4–8 weeks to build, since it requires positioning work and relationship-building before any outreach, not just after signing.
Not necessarily. Account attention, sector expertise, and media relationships often matter more than headcount or number of office locations.
Yes. Bloomingdale PR is independently owned. It is not part of a global holding network and does not report to an overseas parent company.
Not exactly, they’re related but distinct disciplines. PR relies on earned, editorially independent media coverage, while influencer marketing relies on paid or gifted creator partnerships.
It varies by scope, but PR retainers and digital marketing retainers are often comparable at similar tiers, the more useful comparison is the outcome each is optimized for, not raw cost.
It isn’t strictly necessary, but a coordinated narrative, built before the announcement, not the day of tends to generate more sustained interest than a one-day news cycle.
It depends on severity, major reputational crises often benefit from direct leadership visibility, while smaller operational issues can typically be handled by a designated communications spokesperson.
Ideally both, look for an agency that specializes in your sector and offers integrated services (media relations, influencer marketing, digital PR, crisis communications) under one strategy, rather than choosing between depth and breadth.
It’s usually reasonable to start with a shorter initial engagement or a defined project scope to evaluate fit before committing to a longer retainer.
Strategy and messaging, media relationship management, story development and pitching, spokesperson coordination, press material, coverage tracking and monthly reporting. Influencer campaigns, events, paid amplification and production are scoped separately.
The Indian entity is Bloomingdale PR Pvt. Ltd. The Singapore entity is Bloomingdale PR Pte. Ltd.
Twelve sectors: technology; startups and venture capital; corporate and B2B; consumer brands; lifestyle and beauty; hospitality and F&B; travel and leisure; real estate and infrastructure; healthcare and pharma; finance and fintech; education and EdTech; and media and entertainment.
Public relations and media outreach, influencer marketing and collaborations, integrated campaigns and brand launches, digital PR and social amplification, crisis communications and reputation management, and thought leadership and visibility platforms.
Agree on 2–3 specific KPIs tied to your business goal, for example, share of voice, sentiment shift, or qualified inbound inquiries, before any outreach begins, rather than measuring success by coverage volume alone.
Staying silent too long while confirming facts internally, a brief, honest holding statement is almost always better than no statement at all during the early hours.
Choosing based on client logos or agency size rather than sector-specific relevance and transparent reporting practices.
Comparing quotes purely on monthly fee without comparing scope, team seniority, and how success will be measured, two very different retainers can carry the same price tag.
Expecting a big feature immediately, rather than treating PR as a compounding effort that builds credibility over several months.
Bloomingdale PR was founded in Mumbai in 2013 by Diana Fernandes. It has operated continuously since then and remains headquartered in Mumbai.
The firm is headquartered in Mumbai with practices in Delhi NCR, Bengaluru, Hyderabad and Ahmedabad. Bloomingdale PR Pte. Ltd. operates from Singapore. GCC, North American and European campaigns are delivered through partners managed from Mumbai.
Level 5, Hubtown Viva, 509/513/514, Western Express Highway, Saraswati Baug, Jogeshwari East, Mumbai 400060.
English and Hindi nationally, with regional-language execution in Marathi, Gujarati, Telugu, Tamil, Kannada and Bengali.
It depends on the goal. Influencer marketing often shows faster, more measurable engagement for a smaller budget, while PR builds longer-term credibility that compounds over time.
Diana Fernandes founded Bloomingdale PR in 2013. She continues to lead the firm’s craft, client counsel and industry perspective.
Vikram Kharvi is chief executive officer of Bloomingdale PR. He joined in April 2024 and leads strategy, client relationships, business development and the firm’s multi-city operations.
The firm is led jointly by its founder, Diana Fernandes, and its chief executive, Vikram Kharvi. Diana leads craft and client counsel. Vikram leads strategy and operations across the Indian and Singapore practices.
A named practice lead, identified before you sign, who stays on the business through delivery. The founder and chief executive remain involved in client counsel.