From smarter targeting and compliance-led strategies to the growing influence of micro-creators and employee advocates, the evolving dynamics of brand-influencer partnerships are set to redefine digital marketing in India. ET Edge Insights recently spoke with Vikram Kharvi, CEO at Bloomingdale PR to understand how consumer trust, legal frameworks, and authenticity are reshaping the influencer ecosystem. As brands strive to build meaningful connections in a highly scrutinized space, the agency shared how data, diligence, and collaborative storytelling are becoming the cornerstones of impactful and future-ready campaigns.
