When founders become the brand: Is boAt’s success built on Aman Gupta? What happens if he steps back?

boAt’s success rides on Aman Gupta’s charisma, but is the brand too dependent on its founder—and what happens if he ever steps away?

Read more:https://www.financialexpress.com/business/brandwagon-when-founders-become-the-brand-is-boats-success-built-on-aman-gupta-what-happens-if-he-steps-back-3841489/