Livpure ropes Mahesh Manjrekar to create #ShaadiKeBaad campaign

Sep 6, 2025 | Media Coverage

Livpure ropes Mahesh Manjrekar to create #ShaadiKeBaad campaign Livpure, India’s fastest growing water purification brand has recently launched its new digitalm campaign #ShaadiKeBaad today for Livpure Smart, India’s first pay – per use water service model that allows...

PR is all-consuming and far more exciting than before: Diana Fernandes, Bloomingdale PR | e4mtest.com

Sep 4, 2025 | Media Coverage

PR is all-consuming and far more exciting than before: Diana Fernandes, Bloomingdale PR | e4mtest.com An interview with Diana Fernandes about the PR industry and her experiences. Read full...

Comms isn’t just PR, so why is India Inc still treating it that way

Jul 16, 2025 | Media Coverage

Comms isn’t just PR, so why is India Inc still treating it that way In today’s volatile business landscape, their remit spans everything from crisis management to reputation stewardship and stakeholder trust to ESG storytelling. Yet, when it comes to the structural...

Brands, bots and the battle for trust: What Linda Yaccarino’s exit means for X

Jul 14, 2025 | Media Coverage

Brands, bots and the battle for trust: What Linda Yaccarino’s exit means for X As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab. Read...

Rise of the fractional CMO: Leveraging external expertise for marketing goals

Jul 6, 2025 | Media Coverage

Rise of the fractional CMO: Leveraging external expertise for marketing goals Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick resolution to critical and short-term marketing initiatives.  Read full...