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Reputation management lessons from Gensol–BluSmart crisis

Reputation management lessons from Gensol–BluSmart crisis

Apr 21, 2025 | Media Coverage

Reputation management lessons from Gensol–BluSmart crisis In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability and speed, says Bloomingdale PR CEO.   Read full...

Influencer marketing is projected to reach nearly ₹69 billion by 2025,​” says Bloomingdale PR CEO Vikram Kharvi

Apr 16, 2025 | Media Coverage

From smarter targeting and compliance-led strategies to the growing influence of micro-creators and employee advocates, the evolving dynamics of brand-influencer partnerships are set to redefine digital marketing in India. ET Edge Insights recently spoke with Vikram...

ANSSI Wellness appoints Vikram Kharvi as new chief marketing officer

Apr 15, 2025 | Media Coverage

Kharvi’s appointment is a testament to ANSSI Wellness’ commitment to excellence and its vision for a future where effective and accessible spine care solutions are available to all. His leadership is expected to drive significant advancements in the...

Why long-term relationships matter in PR: Bloomingdale’s Vikram Kharvi

Apr 7, 2025 | Media Coverage

Long-term partnerships, boutique charm, and sharp strategy—the CEO of Bloomingdale PR shares how the agency is redefining the playbook for brand storytelling. In an ever-evolving media landscape, PR is no longer just about press releases and media relations—it’s about...

From hashtags to headaches: Brands rethink influencer ties

Apr 7, 2025 | Media Coverage

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO. India’s influencer marketing business, projected to grow to INR 10,000 crores in value...
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