Nov 28, 2025 | Blog, Technology
How to Get Media Coverage for Your Startup in India The first time a journalist picked up a story for one of our early-stage clients, it wasn’t because of a fancy press release or a PR blitz. It was because we told a story that felt real. The founder was building...
Jun 6, 2025 | Perspective, Resources
Decoding India: The PR Landscape 2025 Your Strategic Guide to Public Relations in the World’s Most Complex Market India is no longer a market of the future; it is the market of the moment. With over 1.4 billion people, a fast-growing middle class and one of the...
Mar 20, 2025 | Branding, Influecer Marketing, Public Relations
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs? Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to...
Mar 20, 2025 | Marketing & Communications
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick resolution to critical and short-term marketing initiatives. The role of a CMO...
