Apr 6, 2026 | Branding, Corporate PR, Marketing & Communications
Thought leadership in PR: why founders and CXOs should speak up When a founder hesitates to be the face of their brand, we always ask one question.If you don’t shape the narrative, who will? There is a reason certain names in the Indian startup and corporate ecosystem...
Apr 2, 2026 | Corporate, Branding, Marketing & Communications
Reputation management for modern brands: quiet work, long impact Reputation is a strange thing. You rarely notice it when it is intact. You only feel its weight when something cracks. And at that point, you are not fixing communication. You are fixing consequences. We...
Mar 28, 2026 | Branding, Marketing & Communications
Influencer Marketing in India: Beyond Likes to Real Brand Impact We once worked with a homegrown skincare brand that had already run three influencer campaigns before meeting us. Each one delivered a spike in likes and comments but showed no real movement in website...
Mar 25, 2026 | Branding, Marketing & Communications
How to build a campaign with influence across markets One of the biggest misconceptions in cross market campaigns is that scale means sameness. A global brand rolls out one master narrative, translates the copy, adjusts a few visuals, and expects it to land the same...
Mar 5, 2026 | Branding, Marketing & Communications
Can your fashion brand survive Gen Z’s loyalty crisis? For years, brand loyalty felt predictable. Build a good product, run a strong campaign, partner with the right influencers, and loyalty followed. Then came Gen Z. They are digitally native, culturally sharp and...
Feb 27, 2026 | Corporate PR, Marketing & Communications, Reputaion Management
Corporate PR in India: what CXOs should expect from their agency I have spent enough time in boardrooms to know when a PR brief is not really about press. It is about reputation, control and influence. Sometimes it is about protecting legacy. Other times, it is about...
