Why global brands are building their India strategy from Mumbai

Apr 6, 2026 | Digital PR, Branding

Why global brands are building their India strategy from Mumbai Over the past few years, we have seen a familiar pattern. A global brand enters India, tests the waters, runs a few fragmented campaigns and then realises something important. Presence is not enough. What...

Thought leadership in PR: why founders and CXOs should speak up

Apr 6, 2026 | Branding, Corporate PR, Marketing & Communications

Thought leadership in PR: why founders and CXOs should speak up When a founder hesitates to be the face of their brand, we always ask one question.If you don’t shape the narrative, who will? There is a reason certain names in the Indian startup and corporate ecosystem...

The new employer brand: where culture meets communication

Apr 5, 2026 | Branding

The new employer brand: where culture meets communication A few hiring cycles ago, a startup founder told us, “We have a great culture, but nobody outside knows it.” Glassdoor reviews were decent. LinkedIn activity was consistent. Yet when it came to perception, the...

Stealth is the new statement: what ‘quiet tech’ means for fashion brands in India

Apr 4, 2026 | Branding, Business, Storytelling

Stealth is the new statement: what ‘quiet tech’ means for fashion brands in India The loudest thing in luxury right now is silence. We see it in the rise of understated brands over logo heavy ones, in retail experiences that feel more like private lounges than stores,...

Reputation management for modern brands: quiet work, long impact

Apr 2, 2026 | Corporate, Branding, Marketing & Communications

Reputation management for modern brands: quiet work, long impact Reputation is a strange thing. You rarely notice it when it is intact. You only feel its weight when something cracks. And at that point, you are not fixing communication. You are fixing consequences. We...

Not Milan. Not Paris. The next fashion power moves are happening in Jakarta, Lagos and Mumbai

Mar 31, 2026 | Branding

Not Milan. Not Paris. The next fashion power moves are happening in Jakarta, Lagos and Mumbai For decades, fashion influence moved in one direction, from the West to everywhere else. That centre of gravity is shifting. We are seeing it in real time. Jakarta’s...