Apr 6, 2026 | Digital PR, Branding
Why global brands are building their India strategy from Mumbai Over the past few years, we have seen a familiar pattern. A global brand enters India, tests the waters, runs a few fragmented campaigns and then realises something important. Presence is not enough. What...
Mar 31, 2026 | Corporate PR, Digital PR
PR and business strategy: why founders need comms at the table Not long ago, we sat in a review with a startup’s core team. Product, growth, operations, HR, legal. Everyone was discussing targets. No one was talking about trust. They were two months away from a major...
Mar 29, 2026 | Storytelling, Digital PR
Integrated digital PR campaigns: where strategy meets storytelling A few years ago, a startup founder asked us, “Should I do PR or should I go heavy on performance marketing?” The answer was simple.Why choose between them? That old mindset, PR on one side and digital...
Feb 1, 2026 | Digital PR, Branding, Reputaion Management
Influencer marketing 2.0: from reach to reputation A few years ago, virality meant success. Today, it often just means noise. Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand...
Dec 30, 2025 | Branding, Digital PR, Marketing & Communications
Consumer trust and media: what’s really changing in India Ten years ago, a feature in a national daily or business channel signalled credibility. Media visibility meant legitimacy, not just for investors, but for consumers as well. Today, that equation has shifted....
