Fashion’s future is low-volume, high-conviction

Mar 21, 2026 | Branding

Fashion’s future is low-volume, high-conviction For years, fashion optimized for scale. More drops. Bigger collections. Faster cycles. Wider reach.That model is quietly losing power. Recent industry signals, including McKinsey’s State of Fashion, point to a clear...

Comms for Venture Backed Brands: Between Hype and Substance

Mar 18, 2026 | Corporate PR, Branding

Comms for Venture Backed Brands: Between Hype and Substance We have worked with enough funded startups to recognise the moment when things shift. The capital is in. Expectations rise. And a quiet question surfaces in leadership rooms. “Should we start doing PR now?”...

Choosing the Right PR Agency in Mumbai

Mar 17, 2026 | Corporate PR, Branding

Choosing the Right PR Agency in Mumbai The first time I met a founder looking for PR support in Mumbai, she opened the conversation with something that has stayed with me: “We’ve outgrown freelancers, but I don’t want a 50-person agency that treats us like a...

Can your fashion brand survive Gen Z’s loyalty crisis?

Mar 5, 2026 | Branding, Marketing & Communications

Can your fashion brand survive Gen Z’s loyalty crisis? For years, brand loyalty felt predictable. Build a good product, run a strong campaign, partner with the right influencers, and loyalty followed. Then came Gen Z. They are digitally native, culturally sharp and...

Product launch PR: how to make noise without burning out your story

Mar 2, 2026 | Blog

Product launch PR: how to make noise without burning out your story We have seen it happen too often. A product launch lands with a bang, coverage pours in, clicks spike, and everyone celebrates. Two weeks later, it is gone. No recall. No momentum. Just another brief...