Apr 6, 2026 | Branding, Corporate PR, Marketing & Communications
Thought leadership in PR: why founders and CXOs should speak up When a founder hesitates to be the face of their brand, we always ask one question.If you don’t shape the narrative, who will? There is a reason certain names in the Indian startup and corporate ecosystem...
Apr 2, 2026 | Corporate PR
PR for startups expanding into Southeast Asia: what really works A few years ago, we worked with a health tech startup making its first move outside India. Singapore was the entry point, followed by Malaysia and Indonesia. The product was ready. The go to market plan...
Mar 31, 2026 | Corporate PR, Digital PR
PR and business strategy: why founders need comms at the table Not long ago, we sat in a review with a startup’s core team. Product, growth, operations, HR, legal. Everyone was discussing targets. No one was talking about trust. They were two months away from a major...
Mar 18, 2026 | Corporate PR, Branding
Comms for Venture Backed Brands: Between Hype and Substance We have worked with enough funded startups to recognise the moment when things shift. The capital is in. Expectations rise. And a quiet question surfaces in leadership rooms. “Should we start doing PR now?”...
Mar 17, 2026 | Corporate PR, Branding
Choosing the Right PR Agency in Mumbai The first time I met a founder looking for PR support in Mumbai, she opened the conversation with something that has stayed with me: “We’ve outgrown freelancers, but I don’t want a 50-person agency that treats us like a...
Feb 27, 2026 | Corporate PR, Marketing & Communications, Reputaion Management
Corporate PR in India: what CXOs should expect from their agency I have spent enough time in boardrooms to know when a PR brief is not really about press. It is about reputation, control and influence. Sometimes it is about protecting legacy. Other times, it is about...
