Comms for venture backed brands: between hype and substance

Jan 1, 2026 | Startups & VCs, Branding

Comms for venture backed brands: between hype and substance We have worked with enough funded startups to recognise the moment when things shift. The capital is in. Expectations rise. And a quiet question surfaces in leadership rooms. “Should we start doing PR now?”...

Consumer trust and media: what’s really changing in India

Dec 30, 2025 | Branding, Digital PR, Marketing & Communications

Consumer trust and media: what’s really changing in India Ten years ago, a feature in a national daily or business channel signalled credibility. Media visibility meant legitimacy, not just for investors, but for consumers as well. Today, that equation has shifted....

AI is designing clothes. But who’s shaping the story?

Dec 20, 2025 | Technology, Branding, Marketing & Communications

AI is designing clothes. But who’s shaping the story? AI is already part of the fashion process, whether brands openly acknowledge it or not. From predictive trend forecasting to generative design tools, machine learning is shaping how collections are imagined,...

Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?

Mar 20, 2025 | Branding, Influecer Marketing, Public Relations

Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs? Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to...

Should personal branding matter? why it is key for stating your value proposition

Jan 4, 2025 | Branding

Should personal branding matter? why it is key for stating your value proposition Personal branding goes a long way in establishing a differentiator that builds credibility and trust among your target audience. Let me start with a simple question – what’s the...