Jan 12, 2026 | Branding, Storytelling
From drops to depth: why fashion consumers now want meaning, not just merch Not long ago, hype drops ruled fashion. Limited runs, surprise launches and scarcity drove attention. But the consumer has changed.Today, we are seeing a slowdown in behaviour and a shift in...
Jan 2, 2026 | Branding, Marketing & Communications, Startups & VCs
Founder branding vs company branding: where to start It is a question we hear constantly. Should I build my personal brand or focus only on the company? The reality is simpler. You are already building both. The only question is whether you are doing it intentionally....
Jan 1, 2026 | Startups & VCs, Branding
Comms for venture backed brands: between hype and substance We have worked with enough funded startups to recognise the moment when things shift. The capital is in. Expectations rise. And a quiet question surfaces in leadership rooms. “Should we start doing PR now?”...
Dec 30, 2025 | Branding, Digital PR, Marketing & Communications
Consumer trust and media: what’s really changing in India Ten years ago, a feature in a national daily or business channel signalled credibility. Media visibility meant legitimacy, not just for investors, but for consumers as well. Today, that equation has shifted....
Dec 20, 2025 | Technology, Branding, Marketing & Communications
AI is designing clothes. But who’s shaping the story? AI is already part of the fashion process, whether brands openly acknowledge it or not. From predictive trend forecasting to generative design tools, machine learning is shaping how collections are imagined,...
Mar 20, 2025 | Branding, Influecer Marketing, Public Relations
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs? Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to...
