Mar 20, 2025 | Branding, Influecer Marketing, Public Relations
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs? Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to...
Mar 20, 2025 | Marketing & Communications
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick resolution to critical and short-term marketing initiatives. The role of a CMO...
