Mar 17, 2026 | Corporate PR, Branding
Choosing the Right PR Agency in Mumbai The first time I met a founder looking for PR support in Mumbai, she opened the conversation with something that has stayed with me: “We’ve outgrown freelancers, but I don’t want a 50-person agency that treats us like a...
Mar 5, 2026 | Branding, Marketing & Communications
Can your fashion brand survive Gen Z’s loyalty crisis? For years, brand loyalty felt predictable. Build a good product, run a strong campaign, partner with the right influencers, and loyalty followed. Then came Gen Z. They are digitally native, culturally sharp and...
Feb 18, 2026 | Storytelling, Branding, Marketing & Communications
Luxury isn’t dying. It’s just whispering now If you have been watching fashion over the last eighteen months, the shift is unmistakable. Loud is out. Logos are shrinking. Colour palettes are softening. The mood is slower, more deliberate, more assured. What we are...
Feb 1, 2026 | Digital PR, Branding, Reputaion Management
Influencer marketing 2.0: from reach to reputation A few years ago, virality meant success. Today, it often just means noise. Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand...
Jan 12, 2026 | Branding, Storytelling
From drops to depth: why fashion consumers now want meaning, not just merch Not long ago, hype drops ruled fashion. Limited runs, surprise launches and scarcity drove attention. But the consumer has changed.Today, we are seeing a slowdown in behaviour and a shift in...
Jan 2, 2026 | Branding, Marketing & Communications, Startups & VCs
Founder branding vs company branding: where to start It is a question we hear constantly. Should I build my personal brand or focus only on the company? The reality is simpler. You are already building both. The only question is whether you are doing it intentionally....
