Feb 3, 2026 | Corporate PR, Marketing & Communications, Reputaion Management
Corporate PR in India: what CXOs should expect from their agency I have spent enough time in boardrooms to know when a PR brief is not really about press. It is about reputation, control and influence. Sometimes it is about protecting legacy. Other times, it is about...
Feb 1, 2026 | Digital PR, Branding, Reputaion Management
Influencer marketing 2.0: from reach to reputation A few years ago, virality meant success. Today, it often just means noise. Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand...
Jan 20, 2026 | Marketing & Communications, Reputaion Management
From reactive to proactive: reframing comms in legacy companies A few quarters ago, we met the communications head of a multi decade manufacturing brand. Their brief was simple. “We only reach out when something needs fixing.” The business had grown steadily,...
Jan 12, 2026 | Branding, Storytelling
From drops to depth: why fashion consumers now want meaning, not just merch Not long ago, hype drops ruled fashion. Limited runs, surprise launches and scarcity drove attention. But the consumer has changed.Today, we are seeing a slowdown in behaviour and a shift in...
Jan 2, 2026 | Branding, Marketing & Communications, Startups & VCs
Founder branding vs company branding: where to start It is a question we hear constantly. Should I build my personal brand or focus only on the company? The reality is simpler. You are already building both. The only question is whether you are doing it intentionally....
