Jan 20, 2026 | Marketing & Communications, Reputaion Management
From reactive to proactive: reframing comms in legacy companies A few quarters ago, we met the communications head of a multi decade manufacturing brand. Their brief was simple. “We only reach out when something needs fixing.” The business had grown steadily,...
Jan 12, 2026 | Branding, Storytelling
From drops to depth: why fashion consumers now want meaning, not just merch Not long ago, hype drops ruled fashion. Limited runs, surprise launches and scarcity drove attention. But the consumer has changed.Today, we are seeing a slowdown in behaviour and a shift in...
Jan 2, 2026 | Branding, Marketing & Communications, Startups & VCs
Founder branding vs company branding: where to start It is a question we hear constantly. Should I build my personal brand or focus only on the company? The reality is simpler. You are already building both. The only question is whether you are doing it intentionally....
Jan 1, 2026 | Startups & VCs, Branding
Comms for venture backed brands: between hype and substance We have worked with enough funded startups to recognise the moment when things shift. The capital is in. Expectations rise. And a quiet question surfaces in leadership rooms. “Should we start doing PR now?”...
Dec 30, 2025 | Branding, Digital PR, Marketing & Communications
Consumer trust and media: what’s really changing in India Ten years ago, a feature in a national daily or business channel signalled credibility. Media visibility meant legitimacy, not just for investors, but for consumers as well. Today, that equation has shifted....
