Jan 1, 2026 | Startups & VCs, Branding
Comms for venture backed brands: between hype and substance We have worked with enough funded startups to recognise the moment when things shift. The capital is in. Expectations rise. And a quiet question surfaces in leadership rooms. “Should we start doing PR now?”...
Dec 30, 2025 | Branding, Digital PR, Marketing & Communications
Consumer trust and media: what’s really changing in India Ten years ago, a feature in a national daily or business channel signalled credibility. Media visibility meant legitimacy, not just for investors, but for consumers as well. Today, that equation has shifted....
Dec 20, 2025 | Technology, Branding, Marketing & Communications
AI is designing clothes. But who’s shaping the story? AI is already part of the fashion process, whether brands openly acknowledge it or not. From predictive trend forecasting to generative design tools, machine learning is shaping how collections are imagined,...
Dec 11, 2025 | Reputaion Management, Startups & VCs
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies India has become one of the most attractive growth markets for emerging global brands. With its expanding middle class, digital-first consumers, and rapidly evolving media ecosystem,...
Dec 1, 2025 | Crisis Communication, Media & Entertainment, Reputaion Management, Thought Leadership
Crisis Communication in India: Why your Brand needs a plan before the Problem One of the toughest calls we handled came from a founder who discovered a viral Twitter thread accusing their brand of misleading advertising. They were two days away from launching a major...
