Dec
11
2025
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
India has become one of the most attractive growth markets for emerging global brands. With its expanding middle...
Jan
12
2026
From drops to depth: why fashion consumers now want meaning, not just merch
Not long ago, hype drops ruled fashion. Limited runs, surprise launches and scarcity drove attention. But the consumer...
Nov
28
2025
How to Get Media Coverage for Your Startup in India
Most founders believe media coverage starts with an announcement like funding, a product launch or a key hiring...
Feb
10
2026
Media relations in India: what still works and what’s changed
In India’s media ecosystem, where digital first platforms, regional newsrooms, and social led journalists coexist,...
Dec
20
2025
AI is designing clothes. But who’s shaping the story?
AI is already part of the fashion process, whether brands openly acknowledge it or not. From predictive trend...
Dec
30
2025
Consumer trust and media: what’s really changing in India
Consumers are still paying attention, but how they decide what to trust has changed. We have worked on campaigns where...
Jan
20
2026
From reactive to proactive: reframing comms in legacy companies
A few quarters ago, we met the communications head of a multi decade manufacturing brand. Their brief was simple. “We...
Dec
01
2025
Crisis Communication in India: Why your Brand needs a plan before the Problem
Crisis communication is not a shield. It is a system. One that is built quietly, long before the spotlight turns...
Feb
27
2026
Corporate PR in India: what CXOs should expect from their agency
Corporate PR in India: If your PR partner is not involved when strategy is being shaped, they will struggle to manage...
Jan
04
2025
Should personal branding matter? why it is key for stating your value proposition
Personal branding goes a long way in establishing a differentiator that builds credibility and trust among your target...
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Should personal branding matter? why it is key for stating your value proposition
Personal branding goes a long way in...