Apr
06
2026
Why global brands are building their India strategy from Mumbai
Over the past few years, we have seen a familiar pattern. A global brand enters India, tests the waters, runs a few...
Nov
28
2025
How to Get Media Coverage for Your Startup in India
Most founders believe media coverage starts with an announcement like funding, a product launch or a key hiring...
Mar
28
2026
Influencer Marketing in India: Beyond Likes to Real Brand Impact
Successful influencer marketing is not measured by likes alone. Real brand impact comes from choosing the right...
Mar
20
2025
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick...
Mar
31
2026
Not Milan. Not Paris. The next fashion power moves are happening in Jakarta, Lagos and Mumbai
For decades, fashion influence moved in one direction, from the West to everywhere else. That center of gravity is...
Mar
02
2026
Product launch PR: how to make noise without burning out your story
PR for product launches is not about one big moment. It is about stretching a single story across formats, timelines,...
Mar
29
2026
Integrated digital PR campaigns: where strategy meets storytelling
Integrated digital PR is no longer about separating PR and performance marketing. The strongest campaigns connect...
Jan
01
2026
Comms for venture backed brands: between hype and substance
Too many VC backed brands treat communication like a megaphone. Announce funding. Push growth metrics. Make noise....
Feb
10
2026
Media relations in India: what still works and what’s changed
In India’s media ecosystem, where digital first platforms, regional newsrooms, and social led journalists coexist,...
Mar
18
2026
Comms for Venture Backed Brands: Between Hype and Substance
We have worked with enough funded startups to recognise the moment when things shift. The capital is in. Expectations...
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Should personal branding matter? why it is key for stating your value proposition
Personal branding goes a long way in...