Dec 30, 2025 | Branding, Digital PR, Marketing & Communications
Consumer trust and media: what’s really changing in India Ten years ago, a feature in a national daily or business channel signalled credibility. Media visibility meant legitimacy, not just for investors, but for consumers as well. Today, that equation has shifted....
Dec 20, 2025 | Technology, Branding, Marketing & Communications
AI is designing clothes. But who’s shaping the story? AI is already part of the fashion process, whether brands openly acknowledge it or not. From predictive trend forecasting to generative design tools, machine learning is shaping how collections are imagined,...
Mar 20, 2025 | Marketing & Communications
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick resolution to critical and short-term marketing initiatives. The role of a CMO...
