Jan 20, 2026 | Marketing & Communications, Reputaion Management
From reactive to proactive: reframing comms in legacy companies A few quarters ago, we met the communications head of a multi decade manufacturing brand. Their brief was simple. “We only reach out when something needs fixing.” The business had grown steadily,...
Jan 2, 2026 | Branding, Marketing & Communications, Startups & VCs
Founder branding vs company branding: where to start It is a question we hear constantly. Should I build my personal brand or focus only on the company? The reality is simpler. You are already building both. The only question is whether you are doing it intentionally....
Dec 30, 2025 | Branding, Digital PR, Marketing & Communications
Consumer trust and media: what’s really changing in India Ten years ago, a feature in a national daily or business channel signalled credibility. Media visibility meant legitimacy, not just for investors, but for consumers as well. Today, that equation has shifted....
Dec 20, 2025 | Technology, Branding, Marketing & Communications
AI is designing clothes. But who’s shaping the story? AI is already part of the fashion process, whether brands openly acknowledge it or not. From predictive trend forecasting to generative design tools, machine learning is shaping how collections are imagined,...
Mar 20, 2025 | Marketing & Communications
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick resolution to critical and short-term marketing initiatives. The role of a CMO...
