Dec 11, 2025 | Reputaion Management, Startups & VCs
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies India has become one of the most attractive growth markets for emerging global brands. With its expanding middle class, digital-first consumers, and rapidly evolving media ecosystem,...
Dec 1, 2025 | Crisis Communication, Media & Entertainment, Reputaion Management, Thought Leadership
Crisis Communication in India: Why your Brand needs a plan before the Problem One of the toughest calls we handled came from a founder who discovered a viral Twitter thread accusing their brand of misleading advertising. They were two days away from launching a major...
Nov 28, 2025 | Blog, Technology
How to Get Media Coverage for Your Startup in India The first time a journalist picked up a story for one of our early-stage clients, it wasn’t because of a fancy press release or a PR blitz. It was because we told a story that felt real. The founder was building...
Mar 20, 2025 | Branding, Influecer Marketing, Public Relations
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs? Influencer marketing has taken hit post Ranveer Allahabadia fiasco; brands need to take a sane perspective of the situation instead of avoiding influencer market, seeing its projected to grow to...
Mar 20, 2025 | Marketing & Communications
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals Fractional CMOs are a crucial addition to start-up, small to mid-size businesses who want innovative and quick resolution to critical and short-term marketing initiatives. The role of a CMO...