Influencer Marketing in India: Beyond Likes to Real Brand Impact

Mar 28, 2026 | Branding, Marketing & Communications

Influencer Marketing in India: Beyond Likes to Real Brand Impact We once worked with a homegrown skincare brand that had already run three influencer campaigns before meeting us. Each one delivered a spike in likes and comments but showed no real movement in website...

How to build a campaign with influence across markets

Mar 25, 2026 | Branding, Marketing & Communications

How to build a campaign with influence across markets One of the biggest misconceptions in cross market campaigns is that scale means sameness. A global brand rolls out one master narrative, translates the copy, adjusts a few visuals, and expects it to land the same...

Future-proofing PR: what brands should be planning for now

Mar 24, 2026 | Branding

Future-proofing PR: what brands should be planning for now Most brands still approach PR through launches; coverage wins and crisis response. Necessary, yes. But not sufficient. The brands that last do not just manage moments. They manage momentum. We have worked with...

Fashion’s future is low-volume, high-conviction

Mar 21, 2026 | Branding

Fashion’s future is low-volume, high-conviction For years, fashion optimized for scale. More drops. Bigger collections. Faster cycles. Wider reach.That model is quietly losing power. Recent industry signals, including McKinsey’s State of Fashion, point to a clear...

Comms for Venture Backed Brands: Between Hype and Substance

Mar 18, 2026 | Corporate PR, Branding

Comms for Venture Backed Brands: Between Hype and Substance We have worked with enough funded startups to recognise the moment when things shift. The capital is in. Expectations rise. And a quiet question surfaces in leadership rooms. “Should we start doing PR now?”...

Choosing the Right PR Agency in Mumbai

Mar 17, 2026 | Corporate PR, Branding

Choosing the Right PR Agency in Mumbai The first time I met a founder looking for PR support in Mumbai, she opened the conversation with something that has stayed with me: “We’ve outgrown freelancers, but I don’t want a 50-person agency that treats us like a...