Mar 5, 2026 | Branding, Marketing & Communications
Can your fashion brand survive Gen Z’s loyalty crisis? For years, brand loyalty felt predictable. Build a good product, run a strong campaign, partner with the right influencers, and loyalty followed. Then came Gen Z. They are digitally native, culturally sharp and...
Feb 27, 2026 | Corporate PR, Marketing & Communications, Reputaion Management
Corporate PR in India: what CXOs should expect from their agency I have spent enough time in boardrooms to know when a PR brief is not really about press. It is about reputation, control and influence. Sometimes it is about protecting legacy. Other times, it is about...
Feb 18, 2026 | Storytelling, Branding, Marketing & Communications
Luxury isn’t dying. It’s just whispering now If you have been watching fashion over the last eighteen months, the shift is unmistakable. Loud is out. Logos are shrinking. Colour palettes are softening. The mood is slower, more deliberate, more assured. What we are...
Feb 10, 2026 | Marketing & Communications, Media & Entertainment, Reputaion Management
Media relations in India: what still works and what’s changed I remember a time when media relations meant meeting a journalist for coffee, sending a press note, and waiting a week for coverage to appear in print. Today, everything moves faster. But the fundamentals...
Feb 1, 2026 | Digital PR, Branding, Reputaion Management
Influencer marketing 2.0: from reach to reputation A few years ago, virality meant success. Today, it often just means noise. Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand...
