Feb 3, 2026 | Corporate PR, Marketing & Communications, Reputaion Management
Corporate PR in India: what CXOs should expect from their agency I have spent enough time in boardrooms to know when a PR brief is not really about press. It is about reputation, control and influence. Sometimes it is about protecting legacy. Other times, it is about...
Feb 1, 2026 | Digital PR, Branding, Reputaion Management
Influencer marketing 2.0: from reach to reputation A few years ago, virality meant success. Today, it often just means noise. Influencer marketing has matured, and the smartest brands know that reach alone does not equal impact. We worked with a clean beauty brand...
Jan 20, 2026 | Marketing & Communications, Reputaion Management
From reactive to proactive: reframing comms in legacy companies A few quarters ago, we met the communications head of a multi decade manufacturing brand. Their brief was simple. “We only reach out when something needs fixing.” The business had grown steadily,...
Dec 11, 2025 | Reputaion Management, Startups & VCs
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies India has become one of the most attractive growth markets for emerging global brands. With its expanding middle class, digital-first consumers, and rapidly evolving media ecosystem,...
Dec 1, 2025 | Crisis Communication, Media & Entertainment, Reputaion Management, Thought Leadership
Crisis Communication in India: Why your Brand needs a plan before the Problem One of the toughest calls we handled came from a founder who discovered a viral Twitter thread accusing their brand of misleading advertising. They were two days away from launching a major...
