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Future-proofing PR: what brands should be planning for now
Integrated digital PR campaigns: where strategy meets storytelling
How to build a campaign with influence across markets
From drops to depth: why fashion consumers now want meaning, not just merch
Stealth is the new statement: what ‘quiet tech’ means for fashion brands in India
Thought leadership in PR: why founders and CXOs should speak up
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
Fashion’s future is low-volume, high-conviction
Luxury isn’t dying. It’s just whispering now
Luxury isn’t dying. It’s just whispering now.
From drops to depth: why fashion consumers now want meaning, not just merch
For fashion brands operating in a layered, culture rich market like India, this is not a threat. It is a creative opening. One that strong communication can unlock.
Founder branding vs company branding: where to start
Founder branding and company branding work best together. In growing businesses, people often trust the founder before the company. When both stories align, they create stronger credibility, clarity, and long-term trust.
Comms for venture backed brands: between hype and substance
Too many VC backed brands treat communication like a megaphone. Announce funding. Push growth metrics. Make noise. What they actually need is clarity. Communication that earns trust across investors, talent, media and customers. Not just attention.
Consumer trust and media: what’s really changing in India
Consumers are still paying attention, but how they decide what to trust has changed. We have worked on campaigns where mainstream coverage delivered less impact than a single, well-placed mention in a regional newsletter. We have also seen influencer fatigue dull the effect of high production collaborations.
AI is designing clothes. But who’s shaping the story?
AI is already part of the fashion process,...