Should personal branding matter? why it is key for stating your value proposition
Crisis Communication in India: Why your Brand needs a plan before the Problem
AI is designing clothes. But who’s shaping the story?
How to Get Media Coverage for Your Startup in India
Comms for venture backed brands: between hype and substance
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
From reactive to proactive: reframing comms in legacy companies
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
Media relations in India: what still works and what’s changed
Luxury isn’t dying. It’s just whispering now
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From drops to depth: why fashion consumers now want meaning, not just merch
Not long ago, hype drops ruled fashion. Limited...
Founder branding vs company branding: where to start
It is a question we hear constantly. Should I...
Comms for venture backed brands: between hype and substance
Too many VC backed brands treat communication like a megaphone. Announce funding. Push growth metrics. Make noise. What they actually need is clarity. Communication that earns trust across investors, talent, media and customers. Not just attention.
Consumer trust and media: what’s really changing in India
Consumers are still paying attention, but how they decide what to trust has changed. We have worked on campaigns where mainstream coverage delivered less impact than a single, well-placed mention in a regional newsletter. We have also seen influencer fatigue dull the effect of high production collaborations.
AI is designing clothes. But who’s shaping the story?
AI is already part of the fashion process,...