Crisis Communication in India: Why your Brand needs a plan before the Problem
Influencer Marketing in India: Beyond Likes to Real Brand Impact
PR for B2B brands: making complex stories media worthy
PR for B2B brands needs to move beyond product specifications and into context, credibility, and consequence.
Fashion’s future is low-volume, high-conviction
Rise of the Fractional CMO: Leveraging External Expertise for Marketing Goals
Why Global Emerging Brands Looking at India Need to Consider Regional PR Agencies
Not Milan. Not Paris. The next fashion power moves are happening in Jakarta, Lagos and Mumbai
From drops to depth: why fashion consumers now want meaning, not just merch
Media relations in India: what still works and what’s changed
Scandal Strikes: Should Brands Drop or Defend Their Influencer Collabs?
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From drops to depth: why fashion consumers now want meaning, not just merch
For fashion brands operating in a layered, culture rich market like India, this is not a threat. It is a creative opening. One that strong communication can unlock.
Founder branding vs company branding: where to start
Founder branding and company branding work best together. In growing businesses, people often trust the founder before the company. When both stories align, they create stronger credibility, clarity, and long-term trust.
Comms for venture backed brands: between hype and substance
Too many VC backed brands treat communication like a megaphone. Announce funding. Push growth metrics. Make noise. What they actually need is clarity. Communication that earns trust across investors, talent, media and customers. Not just attention.
Consumer trust and media: what’s really changing in India
Consumers are still paying attention, but how they decide what to trust has changed. We have worked on campaigns where mainstream coverage delivered less impact than a single, well-placed mention in a regional newsletter. We have also seen influencer fatigue dull the effect of high production collaborations.
AI is designing clothes. But who’s shaping the story?
AI is already part of the fashion process,...